The Medium is the Message
Listening to music and audio over the internet.
Streaming audio
Targeting that involves the use of specific keywords. Don't over-think this one...
keyword targeting
This measures the number of post-impression responses following a video-based online advertising campaign. The rate of viewers that saw the ad and went to the website later.
view-through rate (VTR)
A video ad played before, during, or after the video content the publisher is delivering to the consumer. Not a down-stream or mid-stream video ad, but a [blank]-stream video ad.
in-stream video ad
Premium video or media served over the internet that allows targeted advertising to people who do not use cable via programmatic technology. Not CTV, but this acronym.
OTT or Over-the-top
A form of geo-targeting that delivers to a user's location based upon their IP address.
IP targeting
A system of measuring completion rates according to how much of a video viewers watch and where that amount falls in four equal ranges between 25%, 50%, 75%, and 100%. You may have heard about it in your high school statistic class.
Quartile or Completion rate quartile
Also known generally as SEM, this is the placement of ads within search engine results.
paid search
This kind of media is interactive such as quizzes, games, and ads with video and special effects. [blank] media.
Rich Media
The use of GPS technology to target an audience with programmatic display ads in specific locations.
geofencing
website attribution
Advertising that is so cohesive with the content and consistent with the platform behavior that the viewer feels the ad belongs there. A PI attorney hosting a podcast on Podcast Radio U.S. could be considered this kind of advertising.
Native Advertising
A view for an ad on this popular video-sharing site is counted when someone watches a complete ad that is 11–30 seconds long, or someone interacts with the ad.
Youtube
Serving ads to people who have previously visited your website, while that person is visiting another website.
retargeting
This measures the increase in website traffic to a business' website as a result of a campaign.
Lift
A programmatic in-stream video ad served to a customer before their video content plays.
pre roll
The web page to which users are directed after they click on a display or paid search ad.
landing page
Also known as a pixel, this is a piece of code that is added to a website’s HTML to provide richer analytics about web traffic and user behavior.
tracking tag
This measure of OTT/CTV campaigns track the amount of households exposed to a campaign and the rate of impressions served per household. Household [blank] & [blank].
Household Reach & Frequency
Advertising placements that appear in public places, such billboards.
out-of-home or (OOH)