General
This abbreviation is most commonly associated with purchasing digital impressions.
What is CPM?
These ads are considered the simplest form of advertising on the KSBY website.
What are banner ads/display ads?
"Octane" is Scripps' name for this type of product.
What is OTT?
This product delivers your client's messaging to KSBY's social media following.
What is a station sponsored Facebook post?
This number is the average CPM for targeted display.
What is $12?
Scripps uses this platform to generate digital reports.
What is TapClicks?
This product allows an advertiser to "own" KSBY's most valuable, online real estate for 24 hours.
What is a Homepage Takeover?
This is the cost of serving impressions on Octane Premium.
What is $45?
This product serves targeted ads served across Facebook and Instagram.
What is Social Media Marketing?
These are the 3 types of retargeting we most frequently sell.
What are Site, Search, and Contextual?
This person is the AdOps Analyst assigned to KSBY.
Who is Eddie Smith?
These are the 3 places where "KSBY Video" serves.
What are Preroll, Livestream, and the KSBY App?
This person is Scripps' digital product specialist for Octane.
Who is Will Neff?
This is the hard cost Facebook charges to increase post visibility.
What is "boosting?"
This type of retargeting focuses on serving impressions to an individual that has visited a target location.
What is GeoFencing?
This team is responsible for generating creative for the whole company.
Who is the Scripps Creative Group (SCG)?
This product client's delivers your client's custom messaging to KSBY's opt-in subscriber base of 15,000 users.
What is Station Sponsored Email?
This vendor is responsible for creating Octane for Scripps.
Who is MadHive?
This amount is the deal floor for Social Media Marketing.
What is $1,000?
This app is responsible for fueling GroundTruth's location-based services.
What is WeatherBug?
This cost is the biggest downside of selling 3rd party products.
What is Contra?
These are the 4 most common banner sizes used on the KSBY website.
(Credit given for 2 or more...Additional respect for all 4)
What are 300x600, 320x50, 300x250, 728x90?
This type of reporting "connects the dots" between viewership and online activity.
What is Website Attribution?
This person is the "Search & Social" Analyst assigned to KSBY.
Who is Rhys O'Brien?
This targeted display vendor is being phased out by Scripps before the end of the year.
Who is Simpli.fi?