Money Talks
Calculated by dividing the total amount spent on a campaign by the number of clicks generated. Or, How much an advertiser pays, on average, for each ad click.
Cost Per Click (CPC)
This tells us how many users watched 100% of the ad.
Completion.
Information stored on the browser of a website visitor. They track the visitor’s movement on the website and is used to remember the visitor’s behavior and preferences.You can't eat these kind!
Cookies
A digital advertising format in which graphic ads are shown on a web page.
display advertising/display ad
Calculated by dividing the total amount spent on a campaign by the number of leads generated; or, How much an advertiser pays, on average, for each ad click that results in a lead conversion.
cost per lead (CPL)
A specific action that advertisers want audiences to take in a campaign.
Conversion.
The use of GPS technology to target an audience with programmatic display ads in specific locations.
geofence
Clickable banner ads and links that appear within emails and e-newsletters.
Email Advertising
A metric for the cost of serving 1,000 ad impressions.
cost per thousand (CPM)
The term for when a user performs the specific action that the advertiser has defined as the campaign goal.
conversion action
A technology that allows digital publishers to generate revenue from their web traffic by allowing advertisers to reach an audience far beyond their website.
audience extension
A measure tracking users who engaged with your ad out of total impressions served.
The most common form of digital advertising. These ad units, which include static graphics, videos, and/or interactive rich media, are displayed on a web page or in an application.
Banner Ad
A 1x1 image pixel placed on a web page (such as a thank-you page) that is triggered whenever a conversion occurs.
conversion pixel
Data that the company has collected directly, like a retailer’s list of loyalty members.
first-party data
A banner that increases in size when a user hovers over it.
expandable banner
A pricing model in which advertisers pay vendors or publishers based on the number of clicks received in a campaign.
Pay-Per-Click (PPC)
Calculated by dividing the number of views or visits by the number of form fills, expressed as a percentage.
Conversion Rate
A company that provides technology for media buyers to purchase ad placements, typically via bids in exchanges' real-time auctions.
Demand-side-platform (DSP)
The number of times an ad is served to the same consumer during a specific time period and calculated based on the number of times an ad is delivered to the browser of a particular device.
frequency