PPC/SEO
Social Media
Audience Extension
LSJ.com
Mystery Bag
100
6 months
This is the minimum contract length for an SEO campaign
100
What are Hyperlocal and Personal Targeting?
These are the two ways Facebook Ad campaigns target users
100
Geo-Fencing
This form of targeting allows us to target based on physical location
100
Unique Visitors
In the month of January, LSJ.com had approximately 1.1 million these
100
Dr. Evil
Who does #2 work for?
200
4
The maximum number of ad positions above the fold under Google's latest update
200
What are Page Likes or Boosted Posts (engagement)
These are the two types of campaign strategies the "reach budget" can be used for in a Social Management Package
200
Reach the right audience at the right time
The key selling point of an Audience Extension campaign is the ability to do this..?
200
What is $5?
Add this $ amount to your CPM to get the cost of adding rich media
200
What is a carrot
This is orange and sounds like a parrot
300
What is 1%?
This is a safe prediction when asked what kind of CTR to expect on a PPC campaign
300
3-5
How many slides/images are available through Facebook's new Carousel ad feature?
300
What's search retargeting?
Track users who have typed in specific keywords through this form of targeting
300
12,000-15,000
The average number of impressions for a daily transitional on LSJ.com
300
300 S Washington Square, Ste. 300
The new address of Lansing State Journal
400
What is on-site optimization?
Updating title tags is one example of this type of optimization
400
What is 3-6%
This is the typical organic reach of a small business Facebook post?
400
$500 per month
This is the minimum spend for a website retargeting campaign?
400
58,000
The LSJ Facebook Page now has this many 'Likes'
400
Who is Anita?
This person is not a mind reader
500
What is a Landing Page or Proxy Site?
These are the two recommended options to take users who click on your PPC ad
500
Likes Offer Claims Website Traffic
These are the three main campaign goal options of a Facebook campaign
500
Clicks / Impressions X 100
Click through rate is determined based on this formula
500
320x50 and 300x250
These are the two most common ad sizes on the LSJ.com mobile site
500
54
The number of stairs to get to our floor
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