DIGITAL MARKTING METRICS
This shows how many unique people saw and ad.
What is reach?
This type of content is by users, not brands ,and helps build trust
What is user-generated content (UGC)?
This makes your brand appear more trustworthy and authentic.
What is user-generated content (UGC)?
This process helps your website show up higher in search results.
What is SEO (Search Engine Optimization)?
This tells you how much you’re paying for each time someone clicks your ad.
What is Cost Per Click (CPC)?
This shows how many times and ad is displayed,regardless of who sees it.
What are impression?
This is a great way to interact with your followers by responding to their comments or messages.
What is engagement?
A great way to get more UGC is by offering this to people who create content for your brand.
What is a prize or incentive?
This paid advertising method shows your ad at the top of search results when people search for related keywords.
What is SEM (Search Engine Marketing)?
This is the total revenue earned from ads compared to what you spent on them.
What is Return on Ad Spend (ROAS)?
This tells you how many people click on an ad or link.
What is click-through rate (CTR)?
The goal of this is to get people to know your brand through posts and ads on social media.
What is brand awareness?
This is a common place where UGC is shared, especially when people post about their experiences with a product.
What is Instagram?
These are links from other websites that help your website rank higher in search engines.
What are backlinks?
This is how marketers measure the success of their ads by looking at how many people perform a desired action (like a purchase) after clicking.
What is conversion rate?
This tell you the percentage of people who complete a desired action (like making a purchase) after interacting with your ad.
What is conversion rate?
Running a contest or asking users to share their photos is one way to encourage this type of content.
What is user-generated content (UGC)
This is what makes UGC valuable because it helps influence potential customers.
What is trust?
This free tool helps you track and improve your website’s performance in search engines.
What is Google Search Console?
This is a key metric that helps marketers understand how often their content or ads are being seen.
What is impressions?
This tell you how much you pay for each time someone clicks your ad.
What is the Cost Per Click (CPC)
This social media platform is great for businesses that want to reach professionals and companies.
What is LinkedIn?
This type of content can increase engagement on your social media posts, as people love to share their experiences.
What is user-generated content?
This is a key factor in SEO: it involves choosing the right words people use when searching for your product.
What is keyword research?
This shows how much you pay for each ad impression (how often your ad is shown).
What is Cost Per Impression (CPI)?