Media Planning
The process of buying, planning, and implementing paid media as well as advising clients on the most effective and efficient tactics/vendors for their KPI’s.
What is Media Planning?
Code, Content, Connections
What are the 3 Levels of SEO?
These platforms can be used to conduct paid social advertisements.
Any social media platform can be named - EXCEPT YOUTUBE.
The use of software to automate the purchase of placements or digital advertising.
What is Programmatic Ad Buying?
Lead actor in the popular 2003 comedy, “School of Rock”
Who is Jack Black?
These are all examples of ________:
Television advertisements
Radio Advertising
Print Advertising
Direct Mail Ads
Billboards and off-site signs
Cold calling
Door-to-door sales
Banner ads
What is Traditional Media?
This is the promotion of a website by increasing its visibility in search engines through paid and organic lists.
What is Search Marketing?
The process of paying a social media platform to display an ad on their site to promote a company, brand or product.
What is Paid Social Media Marketing?
The complex ecosystem where advertisers, publishers, and technology platforms come together to facilitate the buying and selling of ads.
What is The Open Internet?
Paris Hilton's assistant that became famous for her adult tape.
Who is Kim Kardashian?
The Media Planning Process.
What is "Briefing, Planning, Planning, and Executing"?
This gathers information from hundreds of billions of webpages and organize it in the search index.
What is a Crawler
Some benefits of Paid Social.
What are Customize Messaging/ Hyper Targeting/ Avoid Waste ($$)/ Track Results/ Optimize Scalability? (Some examples to name a few.)
Programmatic an be bought in any of the following ways.
What are:
Display Ads
Online Video Ads
CTV/ VOD/OTT
YouTube
Homepage Takeovers
High Impact
Native Ads
Sponsorships
Linear Television
Audio
The year the first iPhone was released.
What is 2007?
Typically done once your media plan is campaign is over with all teams involved.
What is performance reporting?
This is the purpose of an online search. It’s the reason why someone conducts a specific search.
What is Search Intent?
Common Paid Social KPIs and their examples.
What are Simple (Impressions, Clicks, etc.) and Calculated (CPC, Conv. Rate, etc.) KPIs?
Data acquired from a multitude of outside sources. This often refers to information gathered from web activity.
What is Third-Party Data?
Hit 2008 Song
What is "Just Dance" by Lady Gaga.
This part of the Media Planning process is where the media planner receives client feedback & approval.
What is Buying?
You can find the budget, location, and language settings at this component of the account structure.
What is Campaign?
This is why YouTube isn't considered a platform for Paid Social uses.
In most agencies, Ads on YouTube are bought via Search or Display. Organic YouTube is considered Social, but Paid YouTube is not.
A centralized data management platform that allows you to create audiences for targeting.
What is Data Management Platforms (DMP)?
American media personality and socialite popularized the phrase, “That’s Hot.”
Who is Paris Hilton?