Intro to Dig. Marketing
Using the internet and digital technologies to promote products and services is the definition of this profession (which you are studying)
Digital Marketing
Texting you directly or notifying you with an app alert on your smartphone are both examples of (blank) advertising
Mobile
Ability to analyze (blank) like traffic, clicks, time on screen etc. are one of the key skills that are needed to be a digital marketer
Data
Paying for ads on a website that users can click on is called PPC advertising. What does PPC stand for?
Pay-Per-Click
180
Two-way customer interaction, accurate and timely information, and a strong (blank) presence are key characteristics to Digital and Social Media Marketing
Online/Digital
Sending you updates or offers for a company's service over electronic mail is an example of (blank) marketing
Being able to change or alter your marketing approach quickly to keep up with the times is called:
Adaptability
Paying Lebron to make a post of him drinking Sprite Cranberry is an example of this type of digital/social marketing:
Affiliate
How many seconds are in a day?
86,400
A strong online presence, great local relations, or strong digital based customer service can help (blank) businesses compete with big businesses
Small
(Blank) Media Marketing involves the use of an online account like TikTok, Instagram, or Facebook to promote your goods/services
Social
One must take into account demographics, or information about your customers' background like age. This company's failed rebrand prompted backlash from the internet and showed they failed to properly take customer feedback or customer age into account
Cracker Barrel
A youtube video counts as both of these kinds of digital marketing
Video and Social Media
What did Mr. Lee make for dinner?
Jambalaya
All (blank) on your website must be relevant, up to date, and timely
Information
Having a professional, easy to use, and helpful (blank) will help attract online customers
Website
Pivoting away from (blank) marketing like billboards, television commercials, and newspaper ads and embracing digital marketing is a quite the challenge for older businesses that aren't quite "tech savvy"
Traditional
(Blank) is the actual post of information. While Social Media has to do with the platform used to share the (blank)
Both blanks are the same word
Content
What is the meaning of life, the universe, and everything else according to Douglas Adams?
42
One of the current trends (as of 2025) of social and digital media marketing is incorporating the use of (blank) intelligence
Artificial
Using influencers or other businesses to promote your products is called (blank) marketing
Affiliate
Failure to use keywords properly will be a struggle for websites wishing to maximize their (blank) engine (blank) potential
Search Optimization
Surprise silly time: When is your test?
Thursday Sept 18
Who are the Saints going to lose to next weekend?
Seahawks