Marketing Mix
The 1st thing in the "Marketing Mix" refers to what you are offering
What is Product?
Segmentation based on age, gender, income, education, etc.
What is Demographic?
A graphic mark, symbol, or stylized name used by a business to be recognizable
What is a logo?
Humorous or relatable images with text that are designed to be shared widely across social media platforms
What are Memes?
Direct messages sent to individuals' inboxes, often used for newsletters, promotions, or personalized marketing.
What are emails?
This part of the "Marketing Mix" refers to the value or cost associated with the product/service
What is Price?
Segmentation based on location, like city or region
What is Geographic?
A short, memorable phrase that captures the essence, core value, or personality of a brand
What is a tagline? motto? catchphrase? slogan?
Short, looping animations that can be used to add a fun or dynamic element to content and capture attention
What are GIFs?
Written articles or posts on a website that provide information, insights, or entertainment related to specific topics or industries
What are Blogs?
This part of the "Marketing Mix" refers to where you find the product/service
What is Place?
Segmentation based on lifestyle, values, and personality
What is Psychographic?
A short, memorable tune or song, used in to promote a brand, product or service
What is a jingle?
Words or phrases preceded by the “#” symbol, used to categorize content and increase visibility on social media platforms
What are Hashtags?
Content that requires user participation to provide valuable insights or feedback, such as surveys, quizzes, or polls
What is Interactive Content?
This part of the "Marketing Mix" refers to how you communicate about your product/service
What is Promotion?
Segmentation based on buying habits, brand loyalty, and product usage
What is Behavioral?
A statement explaining what a product/service does, how it solves a customer's problem, and why buyers should choose it over the competition
Unique Value Proposition (UVP)
Audio content that can be streamed or downloaded, often consisting of interviews, discussions, or storytelling related to specific topics
What are Podcasts?
Visual representations of information or data designed to make complex information more digestible and engaging
What are Infographics?
The "Marketing Mix" is often referred to by this name that references the first letter of the words used
What is the 4 P's?
Strategy of defining your Target Market in 4 different categories
What is Market Segmentation?
Visually this is an inverted triangle, representing stages of the buyers journey from prospect to loyal customer
What is the Marketing Funnel?
Content created and sponsored by a brand that is designed to provide value to the audience while subtly promoting the brand's products or services
What is Branded Content?
Creating content that capitalizes on current trends or news events to increase visibility and relevance.
What is Trend-Jacking/News-Jacking?