Owned & Operated
These two places are where programmatic campaigns are started and executed.
What is Ui.Marketing (Adcellerant) and Simpli.fi?
Streaming TV is also know as this.
What is cTV or Programmatic Video?
These are the two most common types of "geo" targeting.
What are Geographic (zip code) and Geofencing (Device ID)?
SEO stands for this.
What is Search Engine Optimization?
Targeting options available with O&O campaigns.
What is Geo-Targeting?
This will be lower when more streaming impressions come from large screen, "Connected TV" or "Display" ads.
What is CTR (Click Through Rate)?
A video ad that plays before the content you want to watch is considered this.
What is pre-roll?
This targeting type people who watch/live in specific zip codes.
What is geographic targeting (or geo targeting)?
SEM stands for this.
What is Search Engine Marketing?
Two short-term ROS Display options that run focused on time rather impression count.
What are Power Play and Homepage Takeovers (HPTs)?
The additional targeting options beyond basic geotargeting.
What are content and behavioral targeting?
Targeting options available for Streaming TV.
What is Geo Targeting?
This geofencing product targets people who are currently in a specific location.
What is Microproximity?
Works by using keywords that relate to the business.
What is SEM?
Standard CPM for ROS Display.
What is $5?
Tool that allows us to retarget site visitors and track conversion metrics.
What is a pixel?
This will be lower when more streaming impressions come from large screen, "Connected TV" or "Display" ads.
What is CTR (Click Through Rate)?
This geofencing product targets people who have been in a specific location.
What is Device ID?
Helps businesses websites and listings show up more often and higher on the results page.
What is SEO?
This O&O platform generates the highest CTR on average.
What are App Opens?
The monthly minimum spend and campaign length for programmatic video or targeted display.
What is $350 and 3 months?
What is 15%+ large screen impressions?
The type of targeting recommended for a business wanting to target South-Rochester and Stewartville.
What is zip code or geo targeting?
The campaign used for a business that wants to be instantly at the top of page as a sponsored listing on search engines.
What is SEM?