History
Online Marketing
Social Media Marketing
Data Analytics
Marketing Terms
100
________, the first search engine, debuted in the early 1990s, heralding the birth of search.
Archie
100
________ (SEO) is a method to increase the visibility of a website (or) a web page in the search results.
Search Engine Optimization (SEO)
100
A ____________ is a user on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others and drive social media engagement through their authenticity and reach.
Social Media Influencer
100
____________(ROI) measures the profitability of marketing efforts by comparing net profit to the cost of investment.
Return on Investment
100
_______ is the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content Marketing
200
In 1993, the first clickable banner went live, after which _______ purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing.
HotWired
200
___________ (CPM) or _______(CPT) is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions.
Cost Per Mille (CPM) or Cost Per Thousand (CPT)
200
A __________ influencer has less than 10k followers.
Nanoinfluencer
200
________ indicates the percentage of visitors who navigate away from the site after viewing only one page.
Bounce Rate
200
___________ is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.
Email Marketing
300
In 1996, ________, the first free email provider, became available for all Internet users.
HotMail
300
___________ (CPC) is also known as _________ (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They don’t pay for the listing, but when the listing is clicked on.
Cost Per Click (CPC) or Pay Per Click (PPC)
300
A _________________ has more than a million followers.
Celebrity
300
_______(CTR) measures the ratio of users who click on an ad to the number of total users who view it.
Click-Through Rate
300
____________ uses techniques which go against the rules of search engines. They exploit weaknesses in the search engine algorithms to obtain high rankings in search results. Techniques include: Keyword Stuffing, Link Spam, Hidden Text, and Links
Black Hat SEO
400
1998 saw the birth of ______, _______, and _______, who became the giants of search.
Google, MSN, Yahoo
400
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the ____________ sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.
Affiliate Marketing
400
__________ is the largest social network, with around 3.07 billion monthly active users.
Facebook
400
__________ (CR) tracks the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter.
Conversion Rate
400
What are two of the three pillars of responsible marketing.
1. Transparency
2. Honesty and Authenticity
3. Respect for the Audience
4. Social Responsibility
500
In 2004, _______ was the first social networking site to reach a global audience, soon followed by Facebook. This began the era of social media marketing.
MySpace
500
____________ (LTV) estimates the total revenue a business can expect from a single customer account over the lifespan of their relationship.
Lifetime Value (LTV)
500
A ____________ influencer has between 10 and 100 thousand followers. A __________ has between 100k
Micro Influencer/Macro Influencer
500
__________(CAC) calculates the cost to acquire a new customer, including advertising and marketing expenses.
Customer Aquisition Cost
500
What are two of the three ethical concerns of digital marketing?
1. Data Privacy
2. Misleading Advertising and Clickbait
3. Manipulative Techniques