Direct Marketing Basics
"TICC" Formula
Direct Marketing Media
100

Two common channels used in direct marketing?

What is: Mail, telephone, mobile phone, email, SMS, direct response TV (DRTV), salesforce, social media ads. 

100

The "T" in TICC stand for?

What is Targeting

100

The media channel which involves sending physical promotional material to customers

What is Direct mail

200

True or False: Direct marketing often relies on intermediaries.

What is False

200

This TICC element involves tracking and adjusting campaign performance.

What is Control. 

200

The channel that provides real-time, personal interaction with customers over the phone

What is Telemarketing 

300

The main goal of direct marketing regarding customers

What is: Create repeat customers, build customer loyalty, increase retention, turn prospects into loyal customers. 

300

What does "Interaction" mean in the TICC formula?

What is Engaging customers

300

The digital channel that is used by brands to send time-sensitive offers and reminders

What is: SMS marketing, text messages, mobile alerts, push notifications 

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