Two common channels used in direct marketing?
What is: Mail, telephone, mobile phone, email, SMS, direct response TV (DRTV), salesforce, social media ads.
The "T" in TICC stand for?
What is Targeting
The media channel which involves sending physical promotional material to customers
What is Direct mail
True or False: Direct marketing often relies on intermediaries.
What is False
This TICC element involves tracking and adjusting campaign performance.
What is Control.
The channel that provides real-time, personal interaction with customers over the phone
What is Telemarketing
The main goal of direct marketing regarding customers
What is: Create repeat customers, build customer loyalty, increase retention, turn prospects into loyal customers.
What does "Interaction" mean in the TICC formula?
What is Engaging customers
The digital channel that is used by brands to send time-sensitive offers and reminders
What is: SMS marketing, text messages, mobile alerts, push notifications