Branding
The term for leveraging owned, earned, and paid content and media into a successful marketing strategy.
What is the Digital Marketing Trifecta?
What is taking advantage of current trends happening in social media instead of creating your own viral content?
What is trendjacking?
What is the process of helping increase website traffic through organic search results?
What is SEO?
In e-commerce, this is when goods and services are sold from one consumer to another consumer, such as Ebay or Facebook Marketplace.
What is Consumer to Consumer (C2C)?
A short, compelling news story sent to targeted members of the media. typically includes a headline, introduction, body with key facts, and media contact details.
What is a Press Release?
The process of creating a unique name and image for a product in the consumer's mind. It's important as it creates a lasting impression.
What is Branding?
What is a graphic representation of information, data, or knowledge intended to present information quickly and clearly?
What is an infographic?
These are crucial as they help search engines connect queries with relevant content. They can be both positive and negative.
What are keywords?
This encourages users to take a specific action, like signing up or making a purchase.
What is a Call To Action? (CTA)
Using a mobile device’s location to alert the device’s owner about an offering from a nearby business.
What is Location-Based Marketing?
The core benefit or solution that differentiates your product or service from the competition.
What is Unique Value Proposition (UVP)?
What is content created by users, not brands, that promote a business (social media posts, etc.)?
What is user-generated content?
This is an HTML attribute applied to image tags to provide text alternatives for search engines.
What are ALT Tags?
What is the location or address identifying where documents can be found on the internet?
What is a Uniform Research Locator?
The trail of data users leave online through their activity.
What is a Digital Footprint?
What a representation of your ideal customer is based on data and research.
What is a Buyer Persona?
Polls, surveys, and quizzes are examples of this kind of content.
What is interactive content?
These index content on the internet to help search engines provide relevant results.
What are Web Crawlers?
The letters at the end of a website. They typically tell a story about the domain name associated with it, such as the geographical area it was created in, its purpose, or the organization that owns it. (.com, .gov, .edu)
What are Top-Level-Domains (TLD)?
This determines what content users see based on engagement, which can affect how brands reach their audience.
What are algorithms?
What are the points of contact with a customer whenever you exchange information, provide a service, or handle transactions?
What are Touch Points?
The three phases of the buyer’s journey.
What is Awareness, Consideration, and Decision phases?
This is the total cost of acquiring a new customer.
What is Customer Acquisition Cost?
A calculation that measures the likelihood of a customer recommending your business (% promoters - % of detractors)
What is Net Promoter Score (NPS)?
The cooperative marketing by two or more companies of each other’s products or services (the Instacart ad featuring Heinz and Jolly Green Giant).
What is Cross Promotion?