Digital Marketing Basics
What is Digital Marketing?
Using the internet to promote products, services, or ideas.
What is a website?
A collection of web pages where information, products, or services are shared.
Name one social media platform businesses use for marketing.
Instagram, TikTok, Facebook, Twitter (X), etc.
What is the world’s most popular search engine?
Which school group might use Social Media to promote an event?
Student Council, Yearbook Club, Drama Club, Sports Teams (any correct).
Name 2 advantages of Digital Marketing compared to traditional ads.
Cheaper, measurable results, targeted reach, flexible/scalable
What is the main purpose of a business website?
To inform customers, promote products, or sell services online.
What is an example of Email Marketing?
Newsletters, promotional emails, sales offers (any correct).
What does SEO stand for?
Search Engine Optimization.
The principal emails reminders about testing dates. Which digital marketing channel is this?
Email Marketing.
What is a Target Audience?
The group of people most likely to be interested in your product or message.
What is the difference between a blog and an e-commerce website?
A blog shares information and articles, while an e-commerce site sells products online.
What does “Engagement” mean on social media?
Interactions with a post (likes, comments, shares).
Why is SEO important for businesses?
It helps them show up higher in search results and reach customers.
The Yearbook Club posts an ad for yearbook sales and checks likes and clicks. Which advantage of digital marketing is this?
Measurable Results.
What does “Viral Marketing” mean?
When content spreads rapidly because people keep sharing it.
Why is it important for a website to be “mobile-friendly”?
Because most people browse the internet on their phones; a bad mobile design can lose customers.
What is a Hashtag used for?
To group content and make it easier to find.
What is SEM (Search Engine Marketing)?
Paying for ads to appear at the top of search results.
The Drama Club targets local parents and teens with a Facebook ad. Which advantage is this?
Targeted Reach.
What does CTR stand for in digital marketing?
Click-Through Rate.
Name 1 key feature every good marketing website should have?
Clear navigation, strong visuals, or a Call-to-Action (like “Buy Now” or “Sign Up”).
What is Influencer Marketing?
When popular social media personalities promote a product to their followers.
Give a real-world example of SEO in action.
A pizza shop adding “best pizza near me” so it shows up in Google searches.
The Chess Club creates a free Canva poster for Instagram instead of printing flyers. Which advantage is this?
Low Entry Cost.