All About The Viz
What does “SEO” stand for?
Search Engine Optimization
In this pricing model, you’re charged only when someone clicks your ad.
PPC
__________ = Benefits / Costs
Value
Your website, blog, email list, and SMS are examples of this channel type you control.
Owned media
This channel gets you to the top of search results instantly, but at a cost.
PPC (or paid search)
Creating valuable content (blogs, videos, guides, infographics) to attract and nurture audiences
Content marketing
What brand did we first look at in class when discussing brands.
Starbucks
It was the Sun in the prof's juvenile planet slide.
A direct channel delivered to the inbox, known for subject lines and controlled content.
This organic strategy takes time but can generate free traffic for years.
SEO
This should be optimized for conversions, user experience, and mobile friendliness.
Website
Positioning, storytelling, visual identity, and messaging to build recognition and trust.
Branding
To increase Value in our marketing equation, what do we need to do to Benefits?
Increase
An on-site content hub that fuels SEO, authority, and lead nurturing with updated posts.
Blog
This form of digital marketing has high conversion because customers have likely opted-in or made a prior purchase.
This describes how a business shows up online before paying for it.
Digital Presence or Visibility
Google and Yahoo are places you can run PPC campaigns. Name another site.
Amazon, wal-mart, Facebook, Instagram, TikTok, LinkedIn, etc.
Why did the prof talk about Volvos?
Funnel (marketing differently to different stages)
This channel enables real-time conversations with customers through comments, DMs, Stories, and live Q&As
Social
This marketing channel thrives on short-form videos and viral trends.
Social
It’s a common first touchpoint where customers discover a business online.
Search engines (google, yahoo, etc. all ok)
What is the worst flavor of dum-dum?
What is the name of the prof's favorite bull dog on social media?
Eggnog
It’s the central hub you fully control. Where your brand lives, content resides, and conversions happen.
Website
This marketing channel sends personalized promotions straight to people’s pockets.
Text / SMS Marketing