What is Marketing
The rivalry between companies selling similar products and services.
What is competition?
Where a company's target customers can buy its product.
What is place?
easures the level of user interaction with content, compared to the total audience reached, expressed as a percentage.
What is engagement rate?
The use of social media platforms to connect with a target audience by sharing content and attracting and engaging followers, in order to increase brand visibility and promote products and services.
What is social media marketing?
The individualized attention provided and available to customers throughout their lifespan as customers.
What is customer service?
The process of ideation, creation, promotion, and delivery of profitable products and services, to targeted customers, for their benefit and for the benefit of society as a whole.
What is Marketing?
A strategic form of communication that helps build a relationship between a person or organization and the public.
What is public relations?
A comprehensive strategy that leverages online channels, platforms, tools, and methods, to reach and connect with target audiences to promote products, services, and/or content.
What is digital marketing?
An online platform that displays content, products, and/or services, and serves as a virtual storefront and e-commerce site for individuals or businesses.
What is a website?
Directly communicating with customers, listening to their needs and wants, giving them the information they need to make an informed buying decision, and persuading them on the merits of the product or service a business provides.
What is selling?
A combination of components used together in order to strengthen a product’s brand and to help sell the product or service.
What is marketing mix?
A form of promotion where a business communicates directly, but not in-person, with their target customers.
What is direct marketing?
The number of unique users that view a piece of content or advertisement.
What is reach?
Hyperlinks that point from one website to another.
What is backlinks?
A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed or “targeted” in order to reach and connect with this group.
What is target market?
Informing potential customers that a product or service exists, and the results they should expect from using it.
What is promotion?
A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.
What is advertising?
Any media that a company pays for.
What is paid media?
Involves creating valuable, informative, and relevant content to attract, engage, and educate a target audience, and thereby nurturing brand awareness, loyalty, and credibility, all while directly or indirectly promoting products and/or services.
What is content marketing?
To transform ideas into tangible products and services, or to improve existing ones.
What is creation?
A specific procedure or action used to support strategy, in order to achieve goals and objectives.
What is tactic?
Items that don’t wear out quickly; they last a long time (i.e. three years is a rule of thumb).
What is durable goods?
The total number of times a piece of content or an advertisement is displayed, regardless of whether it is interacted with by users.
What is impressions?
The practice of optimizing website content and elements to rank higher in search engine results, thereby improving visibility, and attracting organic (unpaid) traffic.
What is search engine optimization ?
Items that are quickly consumed; they only last a short period of time.
What is non-durable goods?