Social Media Marketing
The largest social media channel
What is TikTok? (now bigger than Google)
eMarketer estimates suggest that TikTok has 73.7 million monthly active users in the U.S. (and is forecasted to reach 88.7 million by 2024)
Avg. time a user spends on a website
What is Less than 15 seconds. That's the average time spent on a website.
- Crazyegg
CPA stands for
What is Cost per acquisition.
3-5 Types of Pieces of Content
What is imagery, quizzes, social media stories, PDFs, Google Ads, printed posters, and even words across a t-shirt.
SEO is an abbreviation for
What is Search Engine Optimization
# of Social media users around the world
what is 4.55 billion social media users around the world in October 2021.
equating to 57.6 percent of the total global according to Kepios analysis.
Percentage of website visits that are mobile
Mobile accounts for approximately 50% of web traffic worldwide.
In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic.
Name Some Elements of Campaign Structure
What is Campaign Goal, Campaign Budget, Ad Group, Ads, Destination or CTA
#1 Reason for Content Marketing Strategy
What is to help customer research and inform their purchase decisions
The name of Google Search algorithm
What is Page Rank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results.
Name the 7 facebook reactions
What is Like, Care, Love, Haha, Wow, Sad, Angry
Name The 5 stages of a Marketing Funnel
Goal: To narrow down all the possible Goals of an ad into 3 categories.
Removing unwanted audiences in Ads.
What is negative keywords? or location exclusion?
#1 Challenge with Content.
What is generating qualified leads and prospects interested in services.
Name at least 3 search engines
What is Google, Bing, Duck Duck Go, Yahoo
The meaning of the word Metaverse.
What are Virtual meeting spaces led by Meta (formally known as Facebook)
How much searches happen on Google per second?
63,000
Formula for conversion rate.
What is the total number of conversions / total number of unique visitors x 100.
Most popular content distribution channels.
What are social media platforms (89%), email (87%), and an organization’s own website/blog (86%).
# of searches that happen on Google per second.
what is 63,000
Avg time spent on social media per day.
What is 1 hour and 22 minutes on average using social media every day.
Name one Creative Agency?
Big Spaceship , Square R/GA
The formula for ROAS
(Return On Ad Spend)
The ROI for every $1 spent in advertising.
i.e. if ROAS is "57", that is $57 for every $1 spent.
# of Words In Content Headlines Drive 2x Traffic
What is headlines with 10–13-words drive twice as much traffic and 1.5x more shares than shorter ones (shorter than seven words)
Onsite vs Offsite SEO
What is the process of tasks achieved "on the website" to help rank on search engines. What are tasks performed "outside of the website" to help rank on search engines.