Group 1
What is cyber-security
the practice of protecting critical systems and sensitive information from digital attacks
What does it mean to pay attention to terms and conditions?
Looking at the terms of a website or product before signing up or buying a product.
What are ways to increase your online presence
great website
business directories
consistent brand
SEO
valuable content
reviews
What is web design
the digital marketing components you use to drive leads back to your website. Up to date website.
What is the purpose of social media
To make connections and share information
What is copyright infringement
Copying any images or user-generated content without the creator's permission
What is the purpose of a domain name?
To have a certain address to go with your website
What are three types of social media
tik tok
snapchat
What is content marketing
a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent
What is copyright
The term literally means restricting the right of others to copy.
What is Defamation?
a false statement of fact about a third party published to a social media website, platform, or app, such as Facebook, Twitter, or Instagram.
Why is it important to keep your important private?
So no one has access to important information
What is Consumer Product Safety Commission (CPSC)
protecting customers responsible for overseeing the safety of products such as a toy, electronics and household furniture
What is social media marketing
the practice of using social media to generate consumer interest in a product, service, or idea
What is Plagiarism
Copying or otherwise using someone else's creative work and claiming it as your own, usually in an academic or journalistic work, but also more recently in social media
What is formatting a sponsorship post?
When an influencer on social media post false information about a brand or company.
What are all the online marketing strategies
search engine optimization
pay-per click
web design
content marketing
social media marketing
email marketing
what is Search Engine Optimization (SEO)
a systematic process of ensuring that your firm comes up at or near the top of lists of typical search phrases related to your business
What is email marketing
sending highly targeted, highly personalized, relationship-building marketing messages via email
what is piracy
Copying a product (often digital) for profit without authorization from the owner; frequently happens to music, video products, and software.
What is fake testimonials
When a company or person makes a fake advertisement about a company or brand.
Why is it importance to have an online presence?
to get your business out to the community
What is search engine marketing (SEM)
a type of web advertising whereby companies pay for keywords that are used to catch consumers' attention while browsing a search engine
What are two examples of a web search engine
What is a Royalty
A fee paid to the person who owns the copyright on a creative work when it is used by someone else.