Affiliates Schemes and Partnerships
Partnering with other businesses to sell your product for a fee
What is Affiliate Marketing?
A strategy that uses data to connect with target audiences and existing customers to offer an optimized marketing experience
What is Personalization?
Method of personalization where the individual tells you what they want
What is User-defined?
Method of personalization where you learn what an individual wants
What is Behavioral Personalization?
The singer/songwriter for 2010's "Firework"
Controlled Costs, Low Risk, Targeting, Brand Loyalty, and High ROI
What is Benefits of Affiliate Marketing?
The two key methods of personalization
What is User-defined and Behavioral?
First step of User-defined personalization
What is collecting information?
Extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations
What is Big Data?
The most viewed sport worldwide
What is soccer?
A type of pricing model that could potentially guarantee profit
What is Cost per sale?
Populating an inbox with unsolicited emails
What is Spamming?
Channels used for User-defined personalization to collect information
What is online form, preference centre, phone call, or post?
The user-defined personalization model excels because we know the data is correct from the ___ point of view
What is Consumers?
The smallest planet in the solar system
What is Mercury?
Provides a structure and platform that can make the management of your affiliate program easy
What is affiliate networks?
The ability of a user to change some aspect of a product or service to their preferences
What is tactical personalization?
What user-defined personalization relies on
What is data being accurate?
The ongoing ethical challenge in behavioral personalization
What is privacy?
The human body has this many bones
What is 206?
One of the most critical areas of affiliate marketing
What is Tracking and Measurement?
A full and complete picture of your customer that is created by combining all data from across your organization into one holistic view
What is Single Customer View?
What user-defined personalization assumes of people
What is people know themselves?
Where Behavioral Personalization takes indications of an individuals behavior from its signals (visiting a website, opening an email, etc.)
What is data collection points?
This volcanic igneous rock has a density less than water
What is Pumice?