Talk the Talk
This refers to the financial worth of a brand, determined by how much the brand is worth in the market.
What is Brand Value or Brand Equity?
Michelin responded to the challenges in its industry by focusing on three things: premium ________ segments, value-added services, and developing new capabilities.
What is premium B2B segments?
The simple and primary purpose of “The future of digital technologies in marketing: A conceptual framework and overview article” is to help companies achieve ________ ________.
What is competitive advantage?
The Digital Marketing Transit Map represents a static, unchanging framework for digital marketing technologies.
False. The map is designed to represent a constantly evolving landscape of digital marketing technologies.
This term refers to a separate digital existence, which can either overlay our actual world or exist as a completely unique space.
What is Alternative Reality?
This term refers to the collection of tools, programming languages, and frameworks used to build and run an application or website, along with the hardware and infrastructure needed to develop and maintain it.
What is a Technology Stack or Tech Stack?
L'Oréal best used data and AI in its digital transformation by leveraging these technologies to optimize its ______ _______ and improve marketing strategies through data-driven insights.
What is supply chain?
*The title of the case study is: L'Oréal The Beauty of Supply Chain Digitalization.
The future of digital technologies in marketing conceptual framework helps to organize research in digital marketing by categorizing items based on the strategic resources, applications of emerging technologies, and ________ ________.
What is strategic outcomes?
The Digital Marketing Transit Map uses a transportation system metaphor to represent digital marketing technology functions.
True. It employs a transit map, with "tracks," "stations," and "neighborhoods/areas" to represent different marketing functions and solutions.
This digital space is structured into seven distinct layers, each representing a different aspect, from infrastructure to experience.
What is the Metaverse?
This term refers to the accuracy or "truth of data," ensuring that the information is correct and reliable.
What is Data Veracity?
UGG’s main strategic priorities were to obsess over its consumers, diversify its product mix, continue to build its men’s business, expand e-commerce, and deepen its presence in these markets, all while continuing to grow its core business.
What is international?
In “The Future of Digital Technologies (DT) in Marketing: A Conceptual Framework and Overview” article, managers that embrace emerging digital technologies must anticipate their impacts on purchase journeys, customer perceptions, and _______ _______.
What is service delivery or supply chain?
The Digital Marketing Transit Map categorizes digital marketing technologies into eleven primary tracks.
False. The map categorizes technologies into multiple tracks, but the exact number may vary, representing a broader spectrum of application domains. Today's version contains ten tracks/areas.
This digital currency is often compared to cash because you can exchange it, spend it, or save it, and its value remains consistent across all transactions.
What is Bitcoin or Cryptocurrency?
This term refers to the act of sharing ideas and insights to influence and lead a field or community, often indicating a position of expertise in a specific area.
What is Governance Leadership or Thought Leadership?
Zalando’s enhanced digital experience best supported two primary things: ________ ________ and payment processing.
What is customer care or customer experience?
DAILY DOUBLE
______________
Teams may choose to double the point value of the question.
Thanks for playing Daily Double.
The Digital Marketing Transit Map is only useful for large enterprises with extensive marketing departments.
False. While the map is beneficial for large organizations, it can also help small and medium-sized businesses navigate the digital marketing landscape.
These six elements are the 6 P's of metaverse marketing considerations.
What is Product, Place, Price, Promotion, Process & Packaging. YOU can control all six of these!
This type of cultural change involves promoting a digital-first mindset among employees and encouraging collaboration across departments to foster innovation and adaptability.
What is Digital Transformation?
Armed with proprietary machine learning algorithms and massive data sets, Zalando redirects inbound and return volumes, shuttling inventory between its _______ _______ every day, fine-tuning which products and how many of each were available in each location.
What is fulfillment centers?
In “The future of Digital Technologies (DT) in marketing: A conceptual framework and overview” article, which element is identified as the top strategic outcome ________ ________.
What is customer value?
The Digital Marketing Transit Map is intended to help both marketing and IT teams collaborate by visualizing the digital marketing ecosystem.
True. The map is designed to facilitate communication and collaboration between marketing and IT departments.
DAILY DOUBLE
______________
Teams may choose to double the point value of the question.
Thanks for playing Daily Double.