SEO
Q: What does SEO stand for?
A: Search Engine Optimization
Q: What does PPC stand for?
A: Pay-Per-Click
Q: What does UGC stand for?
A: User-Generated Content
Q: What does CTR stand for?
A: Click-Through Rate
Q: What is market segmentation?
A: Dividing your audience into subgroups based on characteristics.
Q: Name 3 on-page SEO elements.
A: Title tag, meta description, internal links
Q: What platform does Google use for PPC ads?
A: Google Ads
Q: What was the goal of Dove’s #SpeakBeautiful campaign?
A: To counteract negative self-talk using real-time Twitter data.
Q: What is a soft bounce vs. a hard bounce?
A: Soft = temp issue; Hard = invalid address.
Q: What does TLD stand for?
A: Top-Level Domain
Q: What is keyword stuffing and why should it be avoided?
A: Overuse of keywords that lowers readability and SEO performance.
Q: What is a quality score in Google Ads?
A: A score based on ad relevance, CTR, and landing page experience.
Q: What is one myth about social media marketing?
A: Seniors don’t use social media.
Q: Name one CAN-SPAM compliance rule.
A: Include an unsubscribe link.
Q: What is real-time advertising?
A: Advertising that reacts quickly to live or trending events.
Q: Why is responsive design important for SEO?
A: It improves user experience and boosts rankings on mobile searches.
Q: Name one benefit of PPC advertising.
A: Immediate traffic or measurable ROI.
Q: Why should brands use UGC?
A: It builds authenticity and trust.
Q: What is a good time of day to send marketing emails?
A: Early morning.
Q: What does GDPR protect?
A: The data privacy rights of EU residents.
Q: What is a meta description?
A: A short summary that appears in search results to increase CTR.
Q: What is the difference between SEO and PPC?
A: SEO is organic; PPC is paid and offers instant visibility.
Q: What is one benefit of social media for customer service?
A: Real-time public support with faster resolution.
Q: What’s the difference between CTR and CTOR?
A: CTR is clicks ÷ delivered; CTOR is clicks ÷ opens.
Q: Give an example of permission marketing.
A: Newsletter opt-in