SOCIAL MEDIA
A form of engagement where users indicate they enjoyed or support a post
What is LIKES/REACTIONS?
The practice of optimizing a website to improve its visibility in search engine results pages (SERPs) and attract organic traffic - involves various techniques to increase the quality and quantity of website traffic. All about optimizing for the organic Google search results.
What is SEO?
Publicity gained through promotional efforts other than paid advertising, typically through media coverage, social media mentions, reviews, etc.
What is EARNED MEDIA?
The measure of the profitability of an advertising campaign based on the revenue generated compared to the cost of the campaign.
What is ROI (RETURN ON INVESTMENT)?
A tool used by content teams to plan and organize content creation and publication schedules over a specific period.
What is a CONTENT CALENDAR?
A keyword or phrase preceded by the pound sign (#), used to categorize and find posts on a specific topic.
What is HASHTAG?
Words or phrases that users enter into search engines. They are crucial for SEO as they help search engines understand the content of a page and match it with user queries.
What are KEYWORDS?
A written communication directed at members of the news media for announcing something newsworthy.
What is a PRESS RELEASE?
Targeting ads to a specific geographic location or region.
What is GEOTARGETING?
A prompt that encourages the audience to take a specific action, such as signing up for a newsletter, calling a phone number, or downloading a resource
What is a CALL TO ACTION (CTA)?
Mentioning another user in a post by using the @ symbol followed by their username, notifying them and linking to their profile.
What is a TAG?
The process of acquiring backlinks from other websites to improve a site’s authority and search engine rankings. It involves outreach, content creation, and relationship building.
What is LINK BUILDING?
A targeted proposal or story idea sent to journalists or editors to persuade them to cover a particular story.
What is a MEDIA PITCH?
An advertising model where advertisers pay for each click on their ads.
What is PAY PER CLICK (PPC)?
An individual article written to provide information on a topic; usually not overly salesy, but rather focusing on being informative both about a topic or about how a product/service works. Usually written in a more conversational style, while also optimized for SEO.
What is a BLOG?
The practice of taking existing content and modifying it for use in different formats or on different platforms, such as turning a blog post into a series of social media posts or an infographic.
Brief summaries of web pages that appear under the page title in SERPs. They provide a concise description of the page content and are used to entice users to click through to the website.
What are META DESCRIPTIONS?
A package of promotional materials about a company or product designed for use by journalists.
What is a MEDIA KIT?
The process of selecting a specific audience for an advertisement based on demographic, behavioral, or contextual factors.
What is AD TARGETING?
An in-depth analysis of a real-life situation or example, highlighting how a company’s product or service addressed and solved a problem, typically used as validation.
What is a CASE STUDY?
The percentage of people who click on a link in a social media post or ad, compared to the number of people who viewed it.
The page displayed by a search engine in response to a user’s query. It includes organic search results, paid ads, featured snippets, and other types of results.
What is SERP (SEARCH ENGINE RESULTS PAGE)?
The percentage of all online conversations or media coverage about a particular topic that your brand owns compared to competitors.
What is SHARE OF VOICE?
A platform that facilitates the buying and selling of advertising space through real-time auctions.
What is AD EXCHANGE?
An authoritative report or guide that informs readers about a complex issue, going into greater depth than a blog and often used for lead generation.
What is a WHITE PAPER?