Digital Ad Measurment
Cliff Notes
Display Advertising
Mobile
Google Analytics
100
A sign up, purchase or an inquiry is also known as a
What is a conversion
100
This product offering has 100,000 subscribers
E-Newsletter
100
This metric is the number of clicks generated per impression of an ad. Also known as (clicks/impressions) * 100%
What is Click-Through-Rate (CTR)
100
This word describes the functionality of having a website automatically resize to fit multiple screen sizes.
What is Responsive Design
100
This word is used to when a user visits your site.
What is a session
200
Cost in impressions of 1,000 is know as a .....
What is a CPM
200
Video product Ad Unit offering on Cliffnotes.com
What is Pre-roll
200
This technology platform is utilized by publishers to manage inventory
What is SSP (Supply Side Platform)
200
This type of advertising includes images, video, high interactivity, based on flash or html.
What is rich media
200
This KPI in analytics provides intelligence on conversion paths and traffic sources resulting in conversions
What is a Goal
300
The number of clicks generated from the total impressions of a banner ad
What is Click-Thru-Rate
300
Targeting options within Cliffnotes.com
What is a sections or geography
300
Ads played within the main video player where the actual content will be viewed are considered to be which type of video ad...
What is in-stream
300
This word describes contextual ads that appear in your mobile screen, promoting a product related to the content you are viewing.
What is Native Advertising
300
This channel of traffic refers to a user who lands on your site after clicking on a link from another web site?
What is referral traffic
400
Metric that indicates what % of users clicked on the ad, or engaged with the brand via the ad
What is Engagement Rate
400
True or False, product offerings on Cliffnotes is considered a direct buy
What is True
400
Considered a Digital Market Place
What is an Ad Exchange
400
This is the percentage of consumers who search on mobile using a search engine before making a purchase.
What is 74%
400
This category within Google Analytics allows you to view insights into Geography
What is Audience
500
In this model, multiple destinations contribute to the conversion path
Multi interaction Attribution
500
This ad unit takes over home page of Cliffnotes.com
What is wallpaper take over ad
500
When a user lands on your website through an ad and later on sees a display ad on a different site, it's called...
Retargeting
500
The fastest-growing category of interactive marketing spend from 2011 to 2016.
What is Mobile
500
The recently upgraded version of Google Analytics is referred to as ....
What is Universal Analytics
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