What Is?
Digital ads reaching those who’ve visited your website and left
What is Site Retargeting?
Discount for running in 3 or more products in one week?
What is 15%
Publishes Sunday, and filled with games and puzzles?
What is Gametimes?
What is a CTR and how is it calculated?
Click Through Rate. Divide clicks into impressions x 100.
Minimum ad buy for a Social Boost.
What is $500?
.08% - .12%
What is the national CTR for most Extended Reach tactics?
Minimum and maximum color charges
What is $100 and $3500?
Minimum quantity for a custom card?
What is 50,000 - You can order 50,000 and insert 10,000 at a time on various dates over 30 days.
The difference between SEO and SEM?
What is Search Engine Optimization is organic, Search Engine Marketing is paid
Daily Double
True or False - I can utilize a theme page to help get my advertisers an ad at a lower cost. Name them.
What is True.
Out on the Town, Professional Choice.
Daily Double
$10/PCI
What is the E-Newspaper rate and Beacon 26X frequency rate?
Minimum spend for Streaming Audio campaign?
What is $1,500 per month?
Restaurant rates are offered in this product.
What is tbt/Weekend?
Name the at least 3 advantages of Email Marketing.
What is everyone has an email address!
Target offers to current customer base, as well as prospective demo.
Build or build upon your current email database.
Reporting – who has opened, interacted (clicked on links), match back list.
Great to pair with preprints and/or direct mail campaigns to increase visibility.
Stay top of mind (branding) with existing customer base or prospects
Name 5 annual special sections.
Bucs, Holiday Gift Guide, Medical Guides, In and Around the Home, Hurricane Guide, Expert Home Makeover, Lightning, Rays, etc.
Video advertising delivered to viewers over the internet through streaming video services or devices.
What is OTT/CTV?
Non-profit rate?
What is use the appropriate Tier level rate card?
What day does the MacDill Thunderbolt print?
What is the Thunderbolt is now virtual reaching 20,000 emails?
Name 2 types of Branded Content that we offer.
What is Native and Geotargeted.
Native – Branded Content on Tampabay.com,
Geotargeted – Branded Content offsite (targeted by Zip Codes and/or Categories)
Why is blogging valuable?
Improve your SEO Rankings, gain exposure and visibility. Bring more value to the customer, establish your business as an industry leader. Generate leads and increase your chances of conversion. Give your company a voice.
Targets households and all devices within via GPS; allows for more demographic targeting options. Conversion zones allowed, if applicable.
What is Addressable Geofencing?
Minimum spend for email marketing?
What is $750?
Daily Double
Name the Beacon Products we sell ROP ads into and what is the difference between a Times product tabloid and a TBNI tabloid?
What is the Carrollwood, Westchase/Citrus Park & New Tampa/Wesley Chapel Beacons.
What is 5 column vs 6 column format.
Name 3 ways to research a digital prospect.
What is Buzzboards / Spyfu.
Do they have a website and how dated is it? '
Look at their social media – are they posting, how often?
Are they running ads on social (Facebook transparency).
Look for Google Business Profile – is it complete or optimized.
Can you tell if they are buying Google Ads?
The difference between a Facebook boosted post and a Facebook Ad campaign?
Facebook Boosted Posts can be any previous post on your timeline (best to focus on posts that are already getting nice engagement). Great for growing your following, brand awareness, improve visibility of posts, increase engagement.
Facebook Ads focus more on targeting your exist demographics and allow for more customization and creativity like use of carousels, “look-a-like audiences”, more details reporting, etc. Great for converting more website visitors, generates more leads, targeting prospective customers, etc.