ROI History
What year was ROI Revolution started?
What is 2002
Which competitive metric tells you how often your ad ranked higher in the auction than another advertisers ad or if your ad showed when theirs did not?
What is Outranking Share
What networking platform can you pull titles and workplaces from to target on the Microsoft Display Network?
What is LinkedIn
Which scope in GA4 shows where both new and returning users are coming from when they start a journey?
What is Session Scope
How old are Connor and Hadley?
What is 7 years old
ROI used to have two offices, one in Raleigh and the other one in this Florida city.
What is Orlando
Which bid modifier is ignored by all automated bid strategies except tCPA?
What is the Mobile Bid Modifier
What is one setting that we can see in Google Ads that we cannot see in Microsoft Ads but clients can?
What is Billing
What needs to be set up on the campaign level in order for us to use GA4 Exports for BigQuery?
What is URL Tagging
How long as Sara worked at ROI?
What is 13 years
As of today, how many employees are at ROI?
What is 110
What was Google Ads called before it was called Google Ads?
What is AdWords
What needs to be set up in order for you to use conversion tracking in Microsoft?
What is Universal Event Tracking
What are “in-market segments” called in GA4?
What are Interests
Bonus Question
What type of cat has Abigail always had?
What is a tuxedo cat
Who is the second most tenured ROI-er?
Who is Lori Collins
What is the ROI required setting for location targeting?
What is People in or regularly in your targeted locations
What once popular search engine did ROI used to advertise on that has now been absorbed by Microsoft?
What is Yahoo
What month did the last UA property (aside from 360 accounts) at ROI die?
What is October
How long was Sara Abigail’s manager when she was an analyst?
What is 1 year
How many clients are at ROI?
What is 113
How many campaign types are available in Google Ads?
What is 9
Bonus Question
What year did Matt Targett compete in the Olympics for the first time?
What is 2008
Bonus Question
What year was GA4 first announced?
What is 2020
What was the theme of the Halloween costume for Team Sara when Abigail and Sara were on the team together?
What are participation trophies