SEM/PPC
Name an online advertising platform that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers.
Google AdWords
Bing Ads
Yahoo Gemini
(All three are correct)
What does SEO stand for?
Search Engine Optimization
Split testing is also known as...
*A way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks.*
A/B Testing
You check out a pair of shoes on Nike's website. Next day, you see the same pair of shoes as a clickable ad on the right side as you are browsing general web. This digital marketing technique is called:
A. Display B. Remarketing or Retargeting
B. Remarketing or Retargeting
The "freemium" web analytics service offered by Google that tracks and reports website traffic is called...
Google Analytics
Which one is NOT an email platform?
A. Pardot
B. Silverpop
C. Adroll
D. Responsys
C. Adroll
Adroll is a retargeting platform.
True or False:
"Organic traffic" means sending visitors to your website using search engine marketing.
False. Paid traffic is sending visitors to your website using SEM.
Organic traffic is generated by SEO techniques.
The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine.
*Referred as "SERP" by digital marketers*
Search Engine Results Page
What is CTA short for?
*A word or phrase used to incite the subscriber to do something. This type of copy usually appears on order buttons, for example. It can also appear as linked text in an email. e.g. Order Now! Call Now!
Call to Action
There are four types of keyword match types that advertisers can bid on Google Adwords. Name at least one.
*50 points for each extra match type you can name!*
Exact match / [creative circle]
Phrase match / "creative circle"
Broad match / creative circle
Modified broad match / +creative +circle
Web page descriptions we see on top of the browser windows and in search engine results are called...
*Cansu to show visual*
Title tags
They are one of the cornerstones of SEO!
What is CTR short for?
*A percentage that shows how many subscribers clicked on a link in your emails.*
Click through rate
What are the amount of times that an advertisement has been shown called? (through Google AdWords or other forms of PPC advertising)
Impressions
An SEO technique which may lead to a website being banned or penalized in search ranking or major search engines where a web page is loaded with keywords in meta tags and website content includes repeated word.
Keyword Stuffing
This is a communication strategy that sends a pre-written set of messages to customers or prospects over time.
Drip Emails OR Drip Email Campaigns