Acronyms
SEO
Search Engine Optimization
What's the longest time you can record on Tik Tok?
3 minutes
List 3 of the 7 A's of the Digital Marketing mix.
Add, Analyze, Abide, Associate, Adapt/Adjust, Advance, Allure
Uses these websites, programs, and applications to reach consumers and market products or services.
Social media marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
Marketing
SCM
Search Engine Marketing
What platform uploads thousands and thousands of videos publicly everyday?
YouTube!
What is a duopoly?
When 2 companies dominates 1 market.
Marketing to a community, enhancing engagement, and creating long-lasting relationships with that base through places where consumers gather.
Community marketing
Specifically for use via mobile devices. Can include mobile applications, or mobile apps. Downloaded onto mobile devices from platforms.
Mobile Marketing
KPI
key performance indicators
Social media platform focused on the business community.
Consists of key details an organization knows about its target consumers. Such as Demographic variables, Customers’ goals and frustrations, and preferred technology/channels
digital buyer persona
Marketing concept that leverages multiple media types, frequencies, and content with a singular focus.
Integrated Marketing
Digital information which remains “continually relevant” over time, is often created with SEO in mind.
Evergreen content
CTA
Call to Action
SMO
Social Media Optimization
Systems often help digital marketers manage long-term, profitable interactions with consumers
P.O.E. Media
Paid, Own, Earned Media
Digital items of value that an organization owns, including content, data, websites, and accounts.
Digital assets
SERP
Search Engine Results Page
Fundamental strategy for all social media marketing; it helps with the brand narrative, which is a brand’s story.
Social Storytelling
Website content that changes based on user behavior. Enables the website to be personalized to the visitor.
Dynamic content or adaptive content
Number 1 tool used to track customer interactions, such as Website visits, Time spent with specific pages, purchases and returns and overall data.
Google Analytics
The protection of systems, devices, and consumer and customer data used in digital marketing from unauthorized access.
Digital marketing security or Cybersecurity