Amazon PPC
Word or string of words that a search engine user types into the search box
What is search term?
Amazon recently backed out of an HQ2 deal with this city
What is New York City
This is what DSP stands for
Demand Side Platform
The equation for eCPM
what is (Spend/Impressions)*1000
Amazon has announced that this report will be available in Seller Central in the coming months
what is ARA search terms
The web interface used by brands and merchants to market and sell their products directly to Amazon's customers
what is seller central
the conversion rate is indicative of this
The effectiveness of the landing page
Top 3 global ecommerce retailers
Amazon, Ali Baba, eBay
SynC stands for this
what is Synonymous Consistent
The success of the following goal can be measured by this. "Drive 10% increase in Year-over-year traffic to SKU A"
What are Clicks and/or DPVs
The digital advertising "Duopoly" is referring to these channels
What is Google and Facebook
This number (1-10) is a representation of the aggregate relevance of the keyword across the many PPC auctions in which it participates.
What is quality score
Top 2 revenue driving ad groups of 2018
what is original 2-shoe dryer & Lion's Mane
Amazon adopted this industry standard for DSP view-through attribution
MRC viewability standard
denoting or relating to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone).
what is omnichannel