Digital Advertising
Publisher that receives the 2nd highest amount of digital ad spend
What is Facebook?
Amazon recently cut this in half for Prime members
What is shipping time?
Audience strategy that reengages Amazon shoppers who have viewed a brand's catalog but have not yet converted
What is remarketing
This political consulting firm combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes.
What is Cambridge Analytica?
This city is the capital of Connecticut
What is Hartford?
technology platforms for web publishers, by which advertising networks or individual sites can sell their advertising space (inventory)
What is Supply Side Platform (SSP)
Estimated retail revenue from Prime Day 2019
(-+ $200,000)
What is $7.16 Billion?
Angela does this every week to help DSP campaigns run on the appropriate web properties
what is THE PURGE ???
Total Amazon Advertising spend in the fiscal year 2018
(correct within 1 billion)
What is $13 Billion
This is the highest mountain in South America
What is Aconcagua?
A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
What is Demand Side Platform (DSP)
Two distinct pixel strategies advertisers can leverage through Amazon's DSP.
What are Amazon remarketing pixel and Amazon conversion pixels?
Largest digital agency by billings
What is WPP?
This is the deepest lake in the world
What is Lake Baikal (5,387 feet)
A comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed (hint: synonymous with PPC)
What is Performance Marketing
Amazon held it's Initial Public Offering during this year
What is 1997?
DPVR, ECPM, and Video Completion Rate are examples of what type of Metric?
What are Consideration metrics?
Microsoft recently acquired this company to more effectively compete in the retail advertising space.
What is Promote IQ?
This is the 2nd longest river in the world
What is the Amazon River?
A sock company wants to expand its market to college students. This Amazon Audience would likely be the most effective segment for reaching this demographic.
What is Prime Student Lookalike?
This Amazon partnership was dissolved 8 hours ago
What is FedEx?
DMP stands for this
What is Data Management Platform?