Impressions and Reach
What is the name and abbreviation for each I&R Metric?
CPI is Cost Per Impression, CPM is Cost Per Mille.
How to calculate Customer Acquisition Cost.
Cost of the campaign divided by the total number of user who made a purchase.
The use of cellular devices and tablets to sell products and services.
Mobile Commerce
CPM Reach, $300 ad spend, 6,000 Unique Views
$50
A digital marketing metric representing the cost an advertiser pays for every impression of their ad. The total views of an ad.
Cost Per Impression (CPI)
Refers to a user clicking on a digital ad, link, or other call-to-action, to navigate from one location, such as a web page or email, to another, normally to access more information or take a specific action.
Click Through or Clicks.
Text message marketing, a digital marketing strategy that involves sending messages to a target audience's mobile devices in order to promote products, services, and/or engage customers.
SMS Marketing
($500 ad spend / 130 clicks = $3.85 per click) What formula is this?
CPC
Cost Per Mille (CPM) and the meaning of Mille
A digital marketing metric representing the cost an advertiser pays for every one thousand impressions of their ad. Mille is thousand in Latin
Click Through Rate (CTR).
A digital marketing metric that measures the ratio of users who click on a specific link, ad, or call-to-action, as compared to the number of impressions, indicating the effectiveness of the content or ad campaign in generating clicks.
Also called Cost Per Acquisition, it means the total cost of a specific desired conversion.
Cost Per Action
CAC, $100 cost, 10,000 purchases
$.01
What is reach, and what is CPM Reach?
Reach means the total unique viewers, and CPM Reach is a digital marketing metric that measures the cost advertisers pay to reach a thousand unique users with their ad.
A digital advertising model in which advertisers pay a fee each time a user clicks their ad. This model includes various types of paid ads where payment is based on clicks, including search engine advertising.
Pay Per Click (PPC)
A mobile app metric that measures the cost an advertiser pays each time a user installs their mobile app, specifically relates to mobile app installations.
Cost Per Installation
((130 clicks / 60,000 impressions) x 100) = 0.22% What formula is this?
CTR
How is each I&R metric different from each other formula wise?
CPI is (Total Ad Spend / Total Number of Impressions), CPM is (Total Ad Spend / Total Number of Impressions) x 1,000 , and CPM Reach is (Total Ad Spend / Total Number of Unique People Reached) x 1,000).
A lead is a new potential client. What is the Cost Per Lead metric and what model is it often used in?
Cost Per lead is when a company pays for every new acquired lead. CPL is often used in B2B (Business to Business) models.
True or False: Cost Per Acquisition can apply multiple actions or conversions.
True
CPI, $600 ad spend, 33,000 impressions
$0.018