DEFINITIONS
SUPER BOWL
SPPPRAAANNGGG BREAK
WANTS + NEEDS
ST. PATRICKS DAY
100
focused on managing the reputation of a company or brand.
PUBLIC RELATIONS
100
ROUGHLY HOW MUCH DID AN AD COST IN 2023
AROUND 7 MILLION
100
What is the top domestic destination for Spring Break 2023
Florida
100
consumers tend to purchase on
emotion
100
When is St. Patricks Day?
March 17
200
customer need that relates to how a person wants to be perceived by others
SOCIAL NEED
200
NAME ALL THE PERFORMERS IN LAST YEARS HALF TIME SHOW
Dr. Dre, Mary J. Blige, Eminem, Snoop Dogg and Kendrick Lamar
200
What is the top international destination for Spring Break 2023
Cancun, Mexico
200
____________ will also be influenced by societal and cultural norms and market conditions
Demands
200
Known as the patron saint of Ireland
St. Patrick
300
refer to how a customer wants to feel
EMOTIONAL NEED
300
WHAT COMPANY PURCHASED THE MOST SUPER BOWL COMMERCIALS SINCE THE FIRST SUPER BOWL
BUDWEISER
300
Spring Break is said to generate more than $________ a year for the US economy.
1 billion
300
Consumer needs are essential for business ____________, while consumer wants provide important marketplace differentiation for the business itself.
Sustainability
300
Spell what this man is called:
leprechaun
400
focused on driving sales, promoting products or services
MARKETING
400
What company sponsored the Super Bowl half time show?
Apple (Apple Music)
400
It's estimated that how many people get arrested per day at South Padre?
25
400
Many businesses sell products or services that satisfy basic _____________ ____________
human interest
400
Name the colors on the Irish flag
green, white, orange
500
A need that motivates a customer to purchase a product or service
CUSTOMER NEED
500
The winners of the Super Bowl make an estimated $___________ each
$100,000
500
What year did the tradition of Spring Break start?
1930
500
Wants turn into demands when a consumer has
Financial means to purchase, money
500
What is the name of a 3 leafed clover
Shamrock