Social Media Content & Influencers
Name an objective that can be met with social media content.
AWARENESS, SALES, TRAFFIC, LEADS, and so on…
What is the number of people that see your ad or post?
REACH
What Social Media channel will take up to 30 hashtags?
What are paid search results called?
SEM or SEARCH ENGINE MARKETING
Three reasons reviews are important are they are popular, they help SEO and…
THEY BUILD TRUST
All social media channels can be used interchangeably for each objective. True or False?
FALSE
What is the number of times people saw your ad or post?
IMPRESSIONS
What major social media platform will not take any ads for alcohol?
SEO can be done once when you set up the site and then forget about it? True or False?
FALSE – IT IS A PROCESS
What is the most important review site?
Susan listed three factors that should determine social media content. They are time, assets and what else?
BUDGET
What is the reach of your ad divided by the reactions?
ENGAGEMENT
What are rich text content that Google serves up like maps and information boxes?
SERPs
What are organic (unpaid) search results called?
SEO or SEARCH ENGINE OPTIMIZATION
What is one way you can ask guests for a review?
EMAIL, IN PERSON, RECIEPT, PHONE…
What is the smallest tier of influencers under 10,000 followers?
NANO INFLUENCER
What is the total measured clicks divided by the total impressions?
CTR or CLICK THROUGH RATE
Susan stressed that this is the core of all your digital marketing.
YOUR WEBSITE
What are words that appear throughout your website that are important for search?
KEYWORDS
If you get a negative review, you should ignore it. True or False?
FALSE
What are the two types of influencer programs Susan mentioned?
PRODUCT & LOCATION
What is the total ad $ spent, divided by the number of clicks?
CPC or COST PER CLICK
What did Susan say was the next frontier for search?
VOICE SEARCH
What is the hidden code on a website page that tells Google what is on the page?
META TAGS
You should always be honest about your title when you respond online to a review.
NO, RESPOND AS MANAGER