DM Types
What are the 3 different types of digital marketing
textual, multimedia, other
What are the 4 types of media
paid, earned, shared, owned
What type of email is used for product launches
newsletter email
The key to efficient seo is good
keywords
What are backlinks
Backlinks are link that are on a site that take you back to the original site
What are the two most common forms of "other" digital marketing
qr codes and countdowns
organic
What customers are for retargeting and targeting
existing customers
new customers
What are the two different types of SEO
On Page
Off Page
What is paid media?
media that you pay to place and promote
What marketing is tailored to a specific group
inbound marketing
What is one benefit of the peso plan
can communicate with audience in a compelling way
Doesn't depend on one form of media
What is 2 advantages of email marketing
build relationships
cost effective
instant/ fast
drives traffic to your site
When keywords are typed into search engines they are then called
search queries
What is digital marketing
Promotion of products and services and then measuring its impact with data
What are the 4 outcomes of digital marketing content
convert,persuade,entertain,educate
What was the name of Wendy's mixtape
WE BEEFIN
What are 2 disadvantages of email marketing
spam
design
competition
What types of keywords should companies focus on
low to moderate competition words
What type of emails do companies send out during holidays?
What is another word for inbound marketing and outbound marketing
market segmentation
mass marketing
Explain Wendy's Peso Plan using the 4 types of media and the data
paid- paid writers for mixtape beats and to promote it
earned-reviews on social media such as jay z twitter post
shared- reposted album over social media
owned-posted album on their twitter account as well as album cover
data- sales tripled within that year and created a new buzz around wendys
What are 4 email best practices
no spamming
make subscribing easy
add photos use correct coloring
call to action
make it personal by including their name
Explain ranking difficulty on Spyfu
Ranking difficulty is based on the amount of high competitive keywords a company is using. the higher the ranking the more competitive words
What is SEO
SEO are techniques that companies use to consistently rank high on search engine pages