Digital Marketing 1
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100

What does SEO stand for?

Search Engine Operation 

100

What's the longest time you can record on Tik Tok?

3 minutes

100

What does SEM stand for?

Search Engine Marketing

100

What platform uploads thousands and thousands of videos publicly everyday?

Youtube

100

What does CTA stand for? 

Call to Action

200

What are the components of the Media Planning Process? 

Briefing, Planning, Buying, Executing

200

Why is keywords used in SEM and not Paid Social.

SEM users are actively searching and Paid social users are targeted. 

200

What are the 4 entities that makes us the Digital Marketing Industry?  

Brands, Agencies, Platforms and Consumers 

200

What are the 4 benefits of Paid Social?

Accuracy 

Targeted Scale

Targeting and ReTargeting

Sequential Messaging

200

What is P.O.E Media?

Paid, Own and Earned Media

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