What does SEO stand for?
Search Engine Operation
What's the longest time you can record on Tik Tok?
3 minutes
What does SEM stand for?
Search Engine Marketing
What platform uploads thousands and thousands of videos publicly everyday?
Youtube
What does CTA stand for?
Call to Action
What are the components of the Media Planning Process?
Briefing, Planning, Buying, Executing
Why is keywords used in SEM and not Paid Social.
SEM users are actively searching and Paid social users are targeted.
What are the 4 entities that makes us the Digital Marketing Industry?
Brands, Agencies, Platforms and Consumers
What are the 4 benefits of Paid Social?
Accuracy
Targeted Scale
Targeting and ReTargeting
Sequential Messaging
What is P.O.E Media?
Paid, Own and Earned Media