Social Media Platforms
Which social media platform is known for its disappearing photos and videos feature?
Snapchat
What is the difference between organic and paid search results?
Organic search results are the search results that are displayed on a search engine results page based on their relevance to the user's search query.
Paid search results are typically displayed at the top of the SERP, above the organic search results. Advertisers pay for each click on their ad, hence the term pay-per-click (PPC).
How is Quality Score determined?
the expected click-through rate, ad relevance and landing page quality
What does PPCA Stand for
Paid Per Click Advertising
Name 1 of 3 ways search engine works?
Automated search & crawlers
Search engine stores the content it finds during the crawling process and sorts it
Search engines will determine rankings
Which social media platform is primarily used for professional networking and job searching?
What is the difference between a website and a landing page?
A website is a collection of web pages and other multimedia content that are hosted on a single domain or subdomain.
A landing page, on the other hand, is a standalone web page that is specifically designed to convert visitors into leads or customers.
What are 4 types of Pay Per Click Advertising types
Search Ads, Display Ads, Remarketing Ads, Video Ads, Paid Social
What does SEO stand for?
Search Engine Optimization
What are some pain points?
Financial, Productivity, Process & Support
What is the name of the social media platform that allows users to post and watch short-form videos?
TikTok
Give 3 types of CTA (Call to actions)
Download, Signup, Register
what are personas?
personas are a useful tool for businesses to develop a better understanding of their target audience and create more effective marketing strategies.
What does SERP stand for?
Search Engine Results Page
What is affinity audiences?
Affinity Audiences Targeting which focuses on the audience’s interests.
Which social media platform is known for its filters and augmented reality effects?
What is the role of buyer personas in digital marketing?
buyer personas are a critical tool for digital marketers to better understand and connect with their target audience, and create more effective marketing strategies that drive results.
What is the term used to describe a brand's promise to deliver a specific set of benefits to its target market?
"brand proposition" or "brand promise"
What does CPC stand for?
Cost per Clicks
What are some audience exclusions?
Current customers
employees
partners and competitors
people targeted already
What is the name of the social media platform that allows users to "pin" images and save them to boards?
What is the difference between reach and impressions
Reach measures the total number of unique users who see your content, while impressions measure the total number of times your content has been viewed, including multiple views by the same user.
What are 3 elements of Google Paid Search Ads?
What does CPA stand for?
Cost Per Action
Give one audience identification tool?
Google Analytics, customer surveys, competitor analysis