Branding vs Marketing vs Digital Marketing
This includes the visual elements of a company’s identity such as a logo or trademark. It also includes components like company values and culture.
What is branding?
How do you switch between different accounts and properties, from any page on your GA4 dashboard?
Using Property Selector on the Top of the page
This type of content is digital word of mouth.
What is earned?
This is the S in the SMART acronym.
What is specific?
Age is a sub-category of this type of segmentation.
What is demographic?
In this phase of the customer journey, the customer becomes aware of pain, problem, need or desire.
What is awareness?
This is about communicating the value of a product, service or brand to consumers for the purpose of promoting or selling that product, service, or brand.
What is marketing?
Where do you go for advanced analysis techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.
Explore
This type of content is made up of channels created/ controlled by a brand.
What is owned?
This is the M in the SMART acronym.
What is measurable?
Personality traits are a sub-category of this type of segmentation.
What is psychographic?
In this phase of the customer journey, the customer begins research of products and/or services and starts to compare or evaluate.
What is interest-consideration?
This term describes branding when comparing it to marketing.
What is pull?
To manage your account, property, events, and user settings, you go to?
Admin
Advertising is an example of this type of content.
What is paid?
This is the A in the SMART acronym.
What is achievable?
Purchasing habits are a sub-category of this type of segmentation.
What is behavioral?
This phase of the customer journey, may not necessarily involve commerce but encompasses some form of transaction or commitment to a specific solution.
What is purchase?
This term describes marketing when comparing it to branding.
What is push?
To analyze, understand, and improve your online advertising efforts, you go to?
Advertising
In the acronym R.A.C.E. this is the letter C.
What is convert?
This is the R in the SMART acronym.
What is reasonable?
Country is a sub-category of this type of segmentation.
What is geographic?
In this phase of the customer journey, the customer expects the product or service to meet or exceed expectations as well as evaluates customer service.
What is post-purchase?
In the current era, this is the main focus in addition to or sometimes more importantly than the previous times of focusing on the product.
What is customer experience?
This is another E worth considering that includes aspects of business like customer service and creating brand champions.
What is engagement?
This person on the digital marketing team would be responsible for developing and reviewing objectives to drive website traffic, build awareness, and generate leads.
What is the SEO Specialist?
This is the T in the SMART acronym.
What is time-bound?
Company size is a sub-category of this type of segmentation.
What is demographic for B2B?
In this phase of the customer journey, the customer may purchase additional services or products.
What is re-purchase/loyalty?