Email Marketing
When it comes to email open and click rates, this is very important.
What are subject lines?
These ads are above the organic listings on a Google Search Results page.
What are Google Search Ads?
This is the part of the Ad that tells the audience what you want them to do.
What is a call to action?
This term is commonly called UX.
What is user experience?
This is the completion of a desired action.
What is a conversion?
This is the first phase of a search engine approach in which the search engine discovers available content.
What is crawling?
According to optinmonster.com, at least 99% of consumers check this on a daily basis.
What is email?
Both paid search and display ads use this to determine price points for advertisements.
What is an auction?
In order to readers on a landing page, the page should not have this.
What is navigation?
This term is commonly called UI.
What is user interface?
This is the P in the evaluation acronym P.I.E.
What is potential?
This is the second phase of a search engine approach in which the search engine catalogs available content.
What is indexing?
In sending and email this covers anybody who you have an existing business relationship with, including current customers.
What is implied permission?
These ads allow your store, offline or online, to display your products along with a high quality image, at the very top of the google search results page.
What are Google Shopping Ads?
One common issue for a landing page is if this asks for too much information.
What is a form?
Providing this is at the core of a user focused experience both online and in digital marketing
What is value?
This is the I in the evaluation acronym P.I.E.
What is importance?
This is the third phase of a search engine approach in which the search engine orders content by how well it matches a query.
What is ranking?
Most country's email marketing laws stipulate that your email campaigns must include a clear and conspicuous mechanism to do this.
What is opt-out?
These ads utilize a network of millions of websites, who have allowed space on their pages for advertising.
What are Google Display Ads?
A link to this near your lead-capture form may help ease concerns and eliminate hesitation to complete the form.
What is a company's privacy policy?
This UI best practice suggests avoiding unnecessary elements, and including clear language on lables and messaging.
What is simple interface?
This is the E in the evaluation acronym P.I.E.
What is ease?
These SEO techniques deploy strategies to fool or spam search engines.
What are Black Hat?
Most country's laws stipulate that you must include this for your business or organization.
What is street address?
For keyword targeting in a Google Search Ad, this type of match includes any query that does not include a specified keyword (Broad match-(specific word)).
What is Negative Match?
Every ad campaign is made up of 5 key elements: the offer itself, the ad's copy, the ad's creative (design), messaging, and this final element.
What is targeting?
You can use these to direct attention toward or redirect attention away from items.
What are color and texture?
This type of CRO goal is found by taking leads generated/website traffic X 100.
What is % conversion rate?
This approach puts you in line with the goals of search by making the primary focus to deliver value.
What is White Hat?