Hook It
What is a hook?
An opening statement, image, question, or idea designed to grab attention.
What are the four major types of content we studied?
Educational, entertaining, inspirational, and promotional.
What is a caption?
The written text that accompanies a social media post.
What does CTA stand for?
Call to Action.
What is a target audience?
The specific group of people a business wants to reach.
To capture the audience's attention and make them want to keep reading or watching.
A business posts a video teaching customers how to style a pair of jeans. What type of content is this?
Educational
What are the four parts of our caption formula?
Hook → Value → Personality → Call to Action.
What is the purpose of a CTA?
To tell the audience what action to take next.
What is a demographic? A. Favorite hobby. B. Age. C. Personal Values. D. Lifestyle.
B. Age
What is a stronger hook?
A: "We sell coffee."
B: "Need coffee before you face the day?"
B: "Need coffee before you face the day?"
A restaurant posts a funny video about customers trying extremely spicy wings. What type of content is this?
Entertaining
What should the value section of a caption provide?
Something useful, interesting, meaningful, or helpful to the audience.
Which is a CTA? A. "our new drink is delicious." B. "Made with fresh strawberries." C. "Stop by today and try one!"
C. "Stop by today and try one!"
Which is a psychographic? A. Age. B. Location. C. Income. D. Love of outdoor adventures.
D. Love of outdoor adventures.
Name three different types of hooks.
Question, Curiosity, Problem, Bold statement, Story, Challenge
A fitness company posts a story about someone who worked hard to reach their fitness goals. What type of content is this?
Inspirational
What is a brand voice?
The consistent tone, personality, and style a business uses when communicating.
Give me three examples of calls to action.
Shop now, Order today, Visit us, Comment below, Tag a friend, Follow us, Click the link, Book now
A fictional representation of a business's ideal customer.
Create a hook for a bakery that would make a teenager stop scrolling.
Answer is creative and attention grabbing.
A clothing store posts, “20% off all jeans this weekend! Shop now!” What type of content is this?
Promotional
Rewrite this boring caption to make it more engaging “We have waffles. Come get one.”
One with a strong hook, value, personality, and/or CTA.
Create a CTA for a new waffle shop trying to attract high school students.
answers vary.
Why shouldn't a business use exactly the same advertisement for every audience?
Different audiences have different interests, needs, lifestyles, and preferences, so marketers should adjust the message, visuals, tone, and CTA to connect with them.