TripAdvisor
"The Team"
2013 Accomplishments
2014 Goals
Potluck
100
How many visitors does the TA website receive each month?
What is 165 million? Thats 27x's more than bw.com.
100
What is the new title for people on our team in 2014?
What is "digital marketing consultants"?
100
How many McRibs has Jeannie eaten so far in 2013?
What is 5.5?
100
How many consultations (at a minimum) will properties be receiving from their digital marketing consultant in 2014?
What is 2? (used to be quarterly)
100
How often does Digital Marketing send an e-newsletter to the properties?
What is monthly?
200
What percentage of properties in North America received a Certificate of Excellence in 2013?
What is 40%?
200
How many digital marketing consultants do we have on the team?
What is 19?
200
What type of pet did Jason successfully "substitute" so that his 6 year old daughter would not know that the original froze to death in the car?!
What is "Hermina" the hermit crab?
200
What is one new initiative that we will be implementing to reduce turnover on the digital marketing team?
What is "teams" to assist in other areas, such as:Team SEO, Team Communications, Team Mobile, Team BW.com, Team Social
200
What is the name of Jamie's beloved pet?
What is Jackpot? (see image)
300
How many new contributions are posted on TA every minute?
What is more than 80 every minute?
300
How many Russians do we have on the team?
What is two (Irina and Violet)
300
How many frequent flyer miles did Jamie earn in 2013?
What is approximately 50,000 miles?!
300
What new initiative are we implementing on the co-op websites in 2014?
What is 1 SEO page of customized local content per property (on the co-op website)?
300
How many new digital marketing consultants just started at the end of October?
What is 5? (now our team is complete with 19 DMCs)
400
What is the average response rate for hotels to respond to guest feedback on TripAdvisor?
What is a 20% response rate?
400
Who is this? (see image)
What is our new team mascot, _______, the Irish Monkey?
400
How many calls did the DMC team make in 2013?
The team made 20,488 calls in FY 2013!
400
What is our percentage goal for organic revenue booked through bestwestern.com?
What is 20%?
400
List 3 ways that we can increase member engagement with the digital marketing program?
What are: BW Today blurbs, updating mybestwestern.com on a regular basis, monthly e-newsletter, increased communication with member touch points, on-going training?
500
What is the response rate for Best Western to guest feedback on TripAdvisor?
What is a 95% response rate (this is a 36% YOY increase)?
500
How many properties are assigned to each DMC?
What is approximately 125 properties are assigned to each DMC?
500
What percentage of Best Western hotels are currently recognized as a "GreenLeader" on TripAdvisor?
What is 7.1%? Compared to other brands: Choice = 2.4% IHG = 5.7% La Quinta = .9% Hilton = 10.2% Marriott = 7.1%
500
In what month do you think "shanty town" AKA "area 42" (Jason and Jeannie's office) will be completed?
What is December? (12th to be exact - fingers crossed)
500
How many kids combined do Jason and Jeannie have?
What is 4? Jason has 2 and Jeannie has 2.
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