Before...
Before ordering a digital campaign, you need to get this from a vendor.
What is a Media Plan?
Paid Search or Pay-Per-Click is another term for this
What is SEM?
A measurement that shows how much it costs to serve 1,000 ad impressions. Digital ad impressions are sold on this model.
What is CPM(Cost Per Thousand)?
The minimum number of Social Ads impressions that can be sold is
What is 50,000?
True or False: Reach TV can be utilized as an OTT only tactic
What is False
Before running a Facebook or Instagram campaign, you need _____
What is Facebook Access?
CPM is short for this
What is Cost Per Thousand?
CTV ads can only be skipped by_______
What is backing out of the program you were watching?
The minimum contract length for a website when being paid out?
What is one year?
The minimum Reach TV budget is ___
What is $1,500?
(approx 39,400 impressions)
After ordering a campaign in wide orbit you should schedule the ____ ____ with the CS Team.
What is Intake Call?
This form of targeting allows us to target people consuming/reading particular content. Example DIY articles
What is Contextual Targeting?
A social media post with unpaid distribution.
What is an organic post?
The monthly HARD COST for website hosting & maintenance is $50 or $75
What is $50
What is False
Can only target TV content.
Before finalizing or rendering a Waymark video you should get _____
What is get approval from Jay, Colleen or Craig?
This helps businesses rank higher in organic search results.
What is SEO?
Polygoning allows you to target people in the fence for how long?
What is up to 2 years?
(Geofencing is while they are in the fence)
The minimum cpm for a look-back campaign?
What is $15
True or False: It is possible to customize channels/networks/content ads are delivered on.
What is True?
After starting with a particular category, you may add additional channels to the target list.
Before ordering a digital campaign, you should verify the tactic, number of _____ Hard Cost & Revenue
What is Impressions?
Streaming content viewed on computers, tablets or cell phones is called
What is OTT?
This is the share of the advertisers audience exposed to at least one ad.
What is REACH
The monthly cost for a landing page is
What is $150
$75 hard cost/$75 revenue
This is the Reach TV CPM.
What is $38+
(hard cost is $22 cpm. Revenue can be increased as you see fit)