Turner Trivia
This TBS dating show was recently cancelled before its premiere
The Big D
What cost method do we traditionally utilize for Trueview?
CPV (Cost Per View)
What DSP do we utilize on Turner?
DV360
What document do we use to traffic tags?
CRS
Name 3 TV manufactures that are also advertising partners?
LG, Samsung, and Vizio
What is the main KPI of most Turner campaigns?
Awareness/Tune-In
You need the total cost of a campaign and THIS to get the CPM
Impressions
A platform that delivers ads from one central source, allowing advertisers the ability to manage the rotation and distribution of their advertisements
Ad Server
Name an Amazon Fire ad unit that displays on the homescreen of the device?
Inline Banner or Feature Rotator
Name the 3 major sports league currently being broadcast on Turner networks
MLB, NBA, and NHL
An email newsletter was sent to 500K users. The newsletter was opened 200K. What is the open rate?
40%
Number of times a user/household has been exposed to the same advertisement
Frequency
Name 3 standard banner sizes
728x90, 300x600, 320x50, 300x250, 970x250, 160x600
What placement do we purchase with Roku if we want users to be reminded to watch a show on linear TV?
Native Display with Tune-In Reminders
Prior to choosing H&S as its AOR, Turner's media business was handled by what media agency?
Horizon Media
Name one lower funnel conversion metric
Subscription, sign-up, download, or purchase
Name the three major programmatic buy types
OPX, PG, PMP
This tag type is characterized by its ability to serve creative via the ad server
3rd Party Tag
To drive a user directly to the HBO Max upon engagement with an ad, a partner must be able to ________
deeplink
Who is the founder/creator of Turner Broadcasting
Ted Turner
An OPX programmatic buy was activated at a planned spend of $50K and 6.25M impressions. The campaign delivered 7M impressions. What is the difference between the planned CPM and eCPM?
$.86
The highest quality inventory on YouTube
YouTube Select
This pixel is placed on pages to track conversions (sign ups, purchases etc)
Floodlight
This technology is built into smart TVs and is used to identify what is playing on a TV. This data is then used to build viewership audiences that are sold to advertisers for media activation.
ACR (Automatic Content Recognition)