A client tells you they cannot have their ads seen by anyone under the age of 21. What type of targeting would they need to use?
What is Demographic
100
For a franchise auto dealer, what is the greatest revenue driving profit center in the dealership?
What is Fixed ops
200
eCPM
What is effective cost per thousand
200
There are 14 million emails successfully delivered to Women 35-54. The open rate is 20% and the click through rate is 20%. How many people landed on brand.com?
What is 560,000
200
generally accepted as the BEST optimization tool to add ot a banner flight to maximize unique reach
What is a frequency cap
200
If your client is being billed on an impressions basis, the metric used in measuring the campaign is?
What is CPM
200
What does PVR stand for?
What is Per vehicle Retail.
300
IAB
What is Interactive Advertising Bureau
300
What is the average CTR for Mobile?
What is .045% to .089%
300
These four elements are part of what customer journey?
Awareness, consideration, preference, purchase
What is Consumer buying funnel
300
Your client has stated that the most important metric of the the success of thier campaign is the number of clicks. What is the MOST IMPORTANT thing to analyze on your final delivery report?
What is CTR
300
What is the average PVR?
What is $600-652.
400
WAP
What is Wireless Application Protocol
400
What is the average CTR for Display?
What is .02-.07%
400
For industry compliant advertisers, the Ad Choices logo appears on ads that are?
What is Behaviorally targeted.
400
You're presenting the results of a campaign to yuor advertiser and their delivery report shows a sgtrong CTR and ad engagement during the hours of 7A-10A. The best recommendation going forward is?
What is Day-parting
400
Is a revolving line of credit that allows the dealership to obtain financing for cars.
What is Floor Plan
500
RSS
What is Real Simple Syndication
500
What is/are the best numbers for you to use to showcase the value of the below campaign.
CTR was 1.07%
Impressions delivered to target audience 1,546,557
CPA was $.5
eCPM was $2.37
What is 1,546,557
500
What is the standard IAB campaign cancellation out clause for any guaranteed deliverable?
What is 14 Days.
500
A client was sold a program for 40 million impressions. At the end of the campaign, the client's ad server shows a delivery of 21 million impressions. The vendor's ad server shows 41 million ads served. What is the BEST practive in resolving the discrepancy?
What is Audit the server logs of both companies.
500
is the percentage that parts, service and body shop operating gross covers of the total of all operating expenses including overhead, fixed expenses and dealers salary.