Vocab
According to Van Djik, "US" represents who
What is Whites?
A simple red and white box that signifies freedom, satisfaction, competence, maleness and a American Western character.
What is the Marlboro Man?
Goings (1994) stated this key factor was not a byproduct of the Civil War
What is Racism?
According to Dijk, "THEM" represents who
What is minorities?
She is "black mammy" of the South
What is Aunt Jemima?
These two believed the system of representation becomes " stable cultural convention that is taught and learned by members of a society".
What is Kates & Shaw-Garlock?
A expectation or notion that people have about everyone of a particular group
What is sterotyping?
This company started in Arden Hills, Minnesota.
These attributes were exaggerated in the African American race by brands?
What is physical features?
Believing your race is more superior than any other
What is a Racism?
This company changed there name to reflect the correct pronunciation of the name?
What is Sue Bee Honey?
He stated the construction of all these stereotypes are due to the human need for psychological equilibrium.
What is Van Dijk?
Postulates a relation between two terms, a signifier and a signified
What is semiology?
We sell 40-ounce beverages in 40 states
What is Crazy Horse Malt Liquor?
These everyday household items are byproducts of the stereotypes in American history?
What is salt and pepper shakers, trade cards and sheet music?