PilotOnline
Adicio Upsells
PilotOnline Plus
SEM
Digital Terminology
100
The minimum monthly investment for an obits display campaign
What is $500?
100
A group of sites that target people looking for jobs in a specific industry
What is a niche network?
100
Over 30,000
What is the number of national sites ads can be placed on the POL + network.
100
The pricing model used for Search Engine Marketing on Google
What is Pay Per Click (PPC)?
100
The line below which a user has to scroll to see content not immediately visible when a Web page loads in a browser
What is the fold?
200
The CPM for remnant advertising
What is $4?
200
3 networks appropriate for an employer that is concerned with being OFCCP compliant
What are the Diversity, Veteran's & Disability networks?
200
The average clickthrough rate for POL run of network display campaigns
What is .07%?
200
The 3 major search engines that Pilot Media places SEM ads on
What is Google, Yahoo and Bing?
200
A form of online video ad placement where the advertisement is played before the content video play
What is pre-roll?
300
Two different ways that ads can run on POL - each having a different price point
What is run of site (ROS) and targeted?
300
The only upsell that includes Indeed & Simply Hired
What is SMO Premium?
300
The minimum investment for topic targeting
What is $1,000 per month?
300
The process of regularly adjusting keyword bids, adding and removing keywords and performing A/B split testing of creative units
What is campaign optimization?
300
An ad partner that serves as a broker between a publisher and an advertiser. Ad exchanges use RTB technology to sell a publisher’s inventory in an auction-like manner.
What is an ad exchange?
400
912,000
What is the number of unique monthly visitors to POL?
400
Includes 3 networks + SM0
What is CareerConection ++?
400
Targeting by age, gender, HH Income, home ownership
What is demographic targeting?
400
SEM stands for
What is Search Engine Marketing?
400
A visitor on a web page for the first time over the course of audience measurement (Typically day, week, month, year).
What is a unique user?
500
The most heavily trafficked network of local web sites in Hampton Roads
What is PilotOnline.com/HamptonRoads.com
500
The social media channels included in the purchase of SMO
What are Facebook, Twitter, Google + and LinkedIn
500
A form of geographically targeted display advertising that allows your search to be served to users based on their recent search history
What is site and search retargeting?
500
Where the ads typically appear when a customer purchases SEM
What is at the top or along the right hand side of the page?
500
An established limit to the number of times an ad campaign, tag or ad size can be shown to an individual user.
What is a frequency cap?
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