Creative Problem Solving
TRUE OR FALSE:
"I want to make sure my ad has everything we offer in it so I don't exclude anyone"
FALSE
Keep creative clear. Ads with 5 words or less have a 43% higher CTR
Part-time jobs, entry level, conversion tracking is IMPORTANT
Facebook / Insta Recruitment, Social Mirror
TRUE OR FALSE
You can run recruitment ads with no restrictions with ALL of our products
FALSE
Facebook / Insta, Youtube, PPC, and Amazon all have restrictions based on what industry we are recruiting for
Conversions we can track
Filling out a "contact us" form; View Thrus; Clicking on various tabs on a page ("About Us"; "Find Us"; etc); Onsite visit tracking
EVERY ad needs to have this - digital as well as radio
Call to Action Button
-Try Now; Learn More; Buy Now; Show Me
Highly specific types of skills, professional (advanced degree), Conversion tracking IMPORTANT
Video/OTT, Social Mirror, LinkedIN, Native, Display
TRUE OR FALSE
All costs are the same for recruitment ads for our products
FALSE
BARK Display, BARK Video, Native Display, Native Video, Social Mirror all have additional costs associated with recruitment
Facebook / Insta and Amazon Premium do track conversions and view thrus but don't...
break out individual conversions
Color Theory: This color conveys a call to action and is often aggressive
Orange
Blue Collar, Moms, Fast Food, Reaching Competitors Employees, Conversion tracking NOT IMPORTANT
Mobile Conquesting, LinkedIN
FILL IN THE BLANK
The restricted products have limited targeting categories and we cannot target based on _____, _____, _____, or ______.
Age, Income, Gender, Marital Status, Zip Codes
Client: "Our creative says to give us a call, why haven't we gotten any calls?"
Most people do not stop what they are involved in on the internet (reading an article, playing a game) to make a call at that moment. Roughly 62% of people don’t like to call, they prefer to text, chat or email.
Adding this touch to ads will result in an increase of 17% in CTR
PEOPLE
Traffic Driver, Develop Company Awareness, Reach a Wide Audience
PPC, Amazon Target Ads, Facebook / Insta
Facebook ads can be rejected if they include any of these items
Ads that refer to people's personal attributes - race, religion, age, sexual orientation, disability, criminal record
Apples App Transparency Tracking
1) Apps must explicitly request a user’s permission before accessing their device’s IDFA. Users will have to OPT IN instead of giving them an option to OPT OUT.
2) Apps to allow users to modify the precision of the location data their phone passes to each app.