The individual or business in charge of the website you are visiting. They sell advertising space on their websites to advertisers.
What is a publisher
100
You may have seen them before, they look like this: 198.101.218.235
What is an IP address
100
A common practice used today, this type of buying can be physical products that require shipping, or digital products delivered electronically.
What is eCommerce
100
includes creative assets inside a mobile or web ad space.
What is a ad unit
200
Only serving ads on Home, News, Weather or specific pages of msnewsnow.com is referred to as
What is section targeting
200
A group of websites where one advertiser controls all or a portion of the ads for all sites.
What is Ad Network
200
This portion of a site is the part hidden from view of regular website visitors. The back end generally includes the information structure, applications, and the CMS controlling content on the site.
What is Back End
200
request for an entire web page document from a server by a visitor’s browser
What is Pageview
300
While blocking all other advertisers and Synchronizing all you ads to serve on the homepage for the entire day is referred to as this
What is homepage takeover
300
You often pay a premium for advertisement placements above this area
What is above the Fold
300
The term search engines use for the formulae they use to determine the rankings of your Natural Listings.
What is a algorithym
300
We use to much of this when we are streaming or downloading pictures
What is Bandwidth
300
standardized XML format that allows content to be syndicated from one site to another.
What is RSS Feed
400
This type of video is offered on Desk top and Mdot but is not currently offered on our App
What is Pre- Roll Video
400
These specific type of Web sites make their money primarily from advertising, like TV stations, radio stations and newspapers.
What are Content Sites - msnewsnow
400
Links from other websites pointing to any particular page on your site. Search engines use these to judge a site’s credibility;
What is backlinks
400
refers to the program a website visitor is using to view the web site.
What is a Browser
400
technology used to understand what is working within a mobile marketing campaign and what’s not, based on data collected
What is Analytics
500
mobile ads still represent just a fraction of the global internet advertising spend, which is still dominated by
What is desktop spend
500
online media is open to negotiation, and things like package deals, upfront commitments, and volume discounts help drive the this down further.
What is Cost
500
Each of the major search engines offer local business this type of ad that appear next to maps at the top of the page on many locally targeted searches.
What is Local Business Listing
500
a set of rules for transferring requests between a web browser and a web server.
What is http://
500
a technology that allows an advertiser to select a geographic point using latitude and longitude information and then to create a virtual "fence" around that point of a given radius