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The Psychology of ‘Likes’
100

Which country frequently ranks as a top global leader in social media usage, often holding the #1 or #2 spot?

The Philippines. 

The Philippines is a global leader in daily time spent on social media platforms.

100

What "Photographic Representation" was named Word of the Year by Oxford Dictionaries and is normalized on apps like TikTok?

Selfie 

Selfies are considered "legitimate" digital self-portraits used to show identity and life updates. 

100

What creates tension in our digital lives when we compare our actual daily lives to others' posts?

The "Highlight Reel." 

People often compare their everyday reality to the curated, best moments shared by others online.


200

What is the term for the curated "alter ego" or identity constructed specifically for social media and web spaces?

The Digital Self. 

The Digital Self is an extended version of ourselves in the digital world, ranging from authentic reflections to anonymous identities.

200

According to the presentation, what percentage of women edit their photos to meet social expectations?

 Over 50%.  

Editing and filters are used to achieve an "ideal self" to gain social validation.

200

What do likes and comments provide to a user to help build their self-esteem?

Social "proof" (or affirmation). 

Affirmation from others in the form of engagement builds the "extended self."

300

What do users often use in gaming (like Roblox or Animal Crossing) to represent idealized versions of themselves?

Virtual Avatars 

Avatars allow for identity experimentation and digital self-representation that can affect offline self-esteem.

300

Which of Belk’s five changes describes how our memories and information are now "invisible" and stored in the cloud?

 Dematerialization. 

This refers to the transition of physical memories into digital files and cloud storage.

300

According to the "Modern Reflexive Self" theory, identity is no longer fixed but is instead what?

A continuous project. 

Modern identity is a project of constantly defining, constructing, and changing roles.

400

How do people judge a person's personality online through "Identity Through Association"?

Through friend lists and followers. 

Our online community and networks serve as social markers that others use to judge our personality. 

400

On what "space" do we express things we might be too shy to say in person and perform our "best version"? 

Online platforms (acting as a "stage"). 

Social media acts as a stage for curated self-presentation and identity performance.



400

In the "Subject for Others" theory, how do we adjust ourselves?

Based on how we believe we will be judged. 

We imagine our appearance to others and modify our behavior or image to fit those expectations.

500

What is the term for the permanent record of your online activities that carries risks like privacy loss?

Digital Footprint. 

A digital footprint is permanent and can lead to digital fatigue and surveillance risks.

500

What is the primary danger of going too far in expressing a different online identity?

 You might "forget what reality is." 

While you can control your posts and filters, excessive digital curation can cause a disconnect from real life.

500

Which of Belk’s changes refers to the digital world acting as a "narrative of the self" through timelines and archives?

Distributed Memory. 

Our identities are now recorded and archived through digital timelines and memories.

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