Digital Marketing
An objective that can be met with social media content
What is awareness?
What is traffic?
What are leads?
Carnegie Chem colors most represented in top 3 (tied)
What are purple and pink?
Year Carnegie was founded
What is 1985?
An ornament shaped like this food item is hidden on the Christmas tree
What is a pickle?
Most applied-to college in the United States
What is UCLA?
The number of people who see your ad or post
What is reach?
Only alma mater shared by 2 strategy team members
What is Boston University? (Jon and Lauren)
Number of Brands under the Carnegie family umbrella
What is 7?
CX, Underscore, mStoner, Maguire, CLARUS, FER, Sextant
Department store Buddy the Elf gets a job at
What is Gimbels?
First college to admit women, founded in 1833 (Carnegie client!)
What is Oberlin College?
The next frontier for search
What is Voice Search?
Two team members who have left Carnegie but come back shortly after
Katie and Denise
Carnegie is the ____ _____ company.
What is Human Connection?
"Spy” that hides around the house, reporting back to Santa on who has been naughty and nice
Who is 'Elf on the Shelf'?
Largest University in the United States by enrollment
What is Arizona State University?
The total ad dollars spent, divided by the number of clicks
What is CPC or cost per click?
Month when the most team members celebrate their birthday
What is January (Julia 1, Jenna 3, Chelsey 4, Lindsay 23)
Carnegie becomes the first firm to offer digital marketing services focused on higher education (year)
When was 2009?
Animatronic cassette-playing bear toy that every kid wanted for Christmas in the mid-80s
What is Teddy Ruxpin?
University with a circus completely run by students
Florida State University
All social media channels can be used interchangeably for each objective. True or False?
False
Number of kiddos part of the strategy team family
What is 9?
Carnegie's proprietary personality assessment and personas
What is CarnegieChem and Darts?
Environmentalist U.S. president who banned Christmas trees at the White House
Who is Theodore Roosevelt?
The oldest University, founded in 1088
What is the University of Bologna? (located in Bologna, Italy)