General Knowledge
Targeted Display
Mobile
SEO
Lead Generation
100
What does CPM stand for?
What is Cost Per Thousand
100
This tactic is used to continue to market to consumers after they've visited a site
What is retargetting
100
This mobile ad product takes over the entire app with a clients AD as the app launches
What is Interstitial
100
What are the two types of basic SEO
What is internal and external SEO
100
What are the 3 digital products we use to generate a specific number of gurantee leads
What is search, social, display
200
What are Recrue's three digital imperaties
What is be found on search, have social/content strategy, and find the best prospects
200
This advertising tactic is used to reach consumers while they seek out relevant content
What is keyword targeting
200
This platform is used as the foundation for delivering ads mobile to social
What is Facebook
200
Name the website you can show a client that will grade their internal SEO
What is website grader
200
We built this product in order to effectively track leads and converstions
What is a landing page
300
These two platforms represent 2/3 of all digital advertising
What is Google and Facebook
300
Another name for advertising on specific sites to reach consumers is called
What is managed networks
300
What is the minimum number of impressions we can sell an advertiser in a mobile program
What is 125,000
300
This site reviews the external listings of a clients market presence
What is MOZ
300
We meet with the client this many times monthly to optimize and improve their campaign
What is 3 times or every 10 days
400
What percentage of business will be digital for local advertisers by 2020
What is 60%
400
What is the minimum number of impressions we sell to a client
What is 100,000
400
This tern is used to describe a more advanced geo-fencing tactic
What is Polygoning
400
What percentage of people never go past the 1st page of Google
What is 91.5%
400
What makes for a successful clicks program
What is a unique compelling offer
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