Fan Engagement Strategies
Ticketing & Pricing Strategy
Direct Outreach & Communication
100

Which tactic best nurtures casual fans into committed season‑ticket prospects?

  1. Random mass emails

  2. Personalized outreach based on attendance history

  3. Only posting on social media

  4. Raising ticket prices

B. Personalized outreach based on attendance history

100

A “Season Ticket Payment Plan” is primarily designed to:

  1. Increase stadium food sales

  2. Reduce financial friction for fans

  3. Limit ticket access

  4. Raise concession prices

B. Reduce financial friction for fans

100

Which channel is most effective for high‑value ticket conversions?

  1. Generic social posts

  2. Personalized phone calls

  3. Stadium billboards

  4. Random text blasts

B. Personalized phone calls

200

A team invites select fans to a behind‑the‑scenes practice session. This is an example of:

  1. Experiential marketing

  2. Price bundling

  3. Passive advertising

  4. Cold outreach

  1. Experiential marketing

200

Offering early‑bird renewal discounts is an example of:

  1. Scarcity marketing

  2. Upselling

  3. Price confusion

  4. Loyalty incentive

D. Loyalty incentive

200

A rep sends a fan a custom video message from a player encouraging them to upgrade. This is:

  1. Hyper‑personalized outreach

  2. Mass marketing 

  3. Passive advertising

  4. Price bundling

A. Hyper‑personalized outreach

300

Sending fans a “We Miss You at the Stadium” message after they skip games is an example of:

  1. Broadcast marketing

  2. Loyalty punishment

  3. Retargeting 

  4. Price anchoring

C. Retargeting

300

Bundling parking, merchandise, and tickets into one package is known as:

  1. Passive Pricing 

  2. Forced add‑ons

  3. Tiered penalties

  4. Value packaging

D. Value packaging

300

Which metric best indicates a fan is ready for a season‑ticket pitch?

  1. Number of concession purchases

  2. Time spent browsing season‑ticket pages

  3. Number of social media likes

  4. Team merchandise color preference

B. Time spent browsing season‑ticket pages

400

Which fan segment is most likely to convert into season‑ticket holders?

  1. Fans who only watch highlights

  2. Fans who attend 3–5 games per year

  3. Fans who dislike live events

  4. Fans who only buy merchandise

B. Fans who attend 3–5 games per year

400

A team tests two email subject lines to see which drives more season‑ticket clicks. This is:

  1. A/B testing

  2. Cold calling

  3. Price elasticity

  4. Market cannibalization

A. A/B testing

400

A team emails fans who bought single‑game tickets in the last 48 hours. This is:

  1. Price discrimination 

  2. Cold outreach

  3. Passive marketing

  4. Real‑time follow‑up

D. Real‑time follow‑up

500

A team uses mobile app behavior (clicks, seat browsing, time spent) to tailor offers. This is:

  1. Price discrimination 

  2. Randomized marketing

  3. Static segmentation

  4. Predictive personalization

D. Predictive personalization

500

A team raises single‑game ticket prices slightly to make season tickets look more attractive. This is:

  1. Loyalty punishment

  2. Price anchoring

  3. Market dilution

  4. Predictive modeling

B. Price anchoring

500

A rep uses CRM data to identify fans with high engagement scores. This is:

  1. Predictive lead scoring

  2. Random selection

  3. Price anchoring

  4. Loyalty punishment

A. Predictive lead scoring

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