Social Media
Name one social media platform that businesses use to market products.
Instagram, TikTok, Facebook, YouTube, LinkedIn, or X.
What marketing method sends advertisements or offers directly to your email inbox?
Email marketing
What do you call an advertisement that appears at the top or side of a website?
Banner ad / Display ad
What is the most common device used to receive SMS marketing messages?
Cell phone / Smartphone
What do you call a special offer that gives customers money off a purchase?
Discount / Coupon
Name two social media platforms businesses commonly use to advertise products.
Any two: Instagram, Facebook, Tiktok, LinkedIN, X
What is one common reason a company sends promotional emails?
To advertise products, share offers, or encourage purchases
Name one type of content commonly used in online display advertisements.
Images, videos, text, or graphics
A restaurant texts you a coupon for 20% off your next meal. What marketing method is this?
SMS / Text message marketing
What does BOGO stand for in retail marketing?
Buy one, Get one
What is one way businesses can communicate directly with customers on social media?
Comments, direct messages, polls, or replies.
What is one type of information a business might send through email marketing?
Product updates, promotions, company news, or reminders.
What action do businesses usually want customers to take when they see a clickable display ad?
Click the ad to learn more or make a purchase.
Why might a company use text messages to advertise a sale happening today?
Customers can receive and respond to messages quickly
Why would a store offer a discount that expires tonight?
To create urgency and encourage immediate purchases
A company asks its Instagram followers to vote in a poll about a new product. What is the company trying to increase?
Customer engagement
Why might a company send different emails to different customers?
To personalize messages based on customer interests or needs.
What is one advantage of online display advertising?
It can target specific audiences or track customer responses.
Why should companies get permission before sending promotional text messages?
To respect customer preferences and avoid unwanted messages.
What type of program rewards customers for repeatedly shopping at the same business?
Loyalty program
A customer leaves a negative public comment on a company's social media post. What is one potential risk to the company?
Damage to its reputation or brand image
What is one disadvantage of sending too many marketing emails?
Customers may ignore, delete, or unsubscribe from emails.
Why might people ignore online display advertisements?
They see too many ads or find them annoying.
Why might sending too many promotional text messages hurt a business?
Customers may become annoyed, ignore messages, or unsubscribe
Why can constantly offering discounts hurt a business?
Customers may only buy during sales, or the brand may seem less valuable.